Marketing Executive

Job Role:

• This position involves developing and implementing sales strategies, cultivating relationships with clients, and overseeing marketing initiatives to enhance brand visibility and market presence.

• Develop and execute sales plans to achieve revenue targets and market expansion goals.
• Identify and pursue new business opportunities, including prospecting and cold calling potential clients.
• Build and maintain strong relationships with existing clients, addressing their needs and ensuring customer satisfaction.
• Collaborate with the production team to ensure timely delivery of orders and resolve any customer issues or concerns.
• Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
• Develop marketing campaigns, including digital marketing, advertising, and promotions, to increase brand awareness and product visibility.
• Create marketing collateral such as brochures, catalogues, and product presentations to support sales efforts.
• Coordinate participation in trade shows, exhibitions, and industry events to showcase company products and services.
• Analyse sales data and performance metrics to evaluate effectiveness of sales and marketing strategies and make necessary adjustments.

Daily Role:

• Make sure samples are received promptly and processed efficiently, including data entry and arranging courier services for sending samples to relevant departments. Follow up on sample development progress.
• Record all client orders accurately in the system and communicate them to the production team for scheduling dispatch plans.
• Communicate with clients daily and address any inquiries or concerns they may have.
• Provide detailed order sheets to respective plants based on orders entered into the Domestic Sales department's system.
• Collaborate with the Documentation team to update clients on GRS TC (Recycled Yarns Division).
• Ensure timely completion and submission of requested creatives, advertisements, or artworks to directors for approval.
• Conduct plant visits to monitor the progress of new developments effectively.

Recurring Role:

• Create festival-specific creatives and share them with all directors for approval.
• Design artworks for magazines, newspapers, and other promotional platforms as needed.
• Manage social media posting timing to align with SEO strategies and maintain active promotion and marketing ads.
• Develop posts for company marketing purposes, including exhibition invitations, post-exhibition updates, thank-you messages, informative facts, and company insights.
• Prepare and respond to questionnaires received by interviewers on behalf of the directors.

Yearly Role:

• Coordinate with the sampling department to arrange samples (cones, shade cards, etc.) for exhibitions, ensuring timely delivery through diligent follow-ups.
• Create new samples specifically for exhibitions and maintain their integrity.
• Reach out to clients and explore new leads through email marketing and cold calling techniques following exhibitions.
• Assist in designing exhibition stalls.
• Ensure that samples are properly delivered to clients post-exhibition.
• Engage in research and development to introduce new yarn qualities to the market.