3.0 - 7.0 years

0 Lacs

pune, maharashtra

On-site

You are a highly motivated CDP Analyst with over 3 years of experience in Customer Data Platforms (CDP) and Marketing Automation tools. Your expertise lies in Treasure Data CDP, where you have hands-on experience in data integration, audience segmentation, and activation across various marketing channels. Your role will involve managing data pipelines, constructing customer profiles, and assisting marketing teams in delivering personalized customer experiences. Your primary responsibilities will include: - Implementing, configuring, and managing Treasure Data CDP for collecting, unifying, and activating customer data. - Developing and maintaining data pipelines to ingest data from multiple sources into the CDP. - Creating and managing audience segments based on behavioral, transactional, and demographic data. - Collaborating closely with Marketing and CRM teams to integrate CDP data with various marketing automation platforms. - Setting up and monitoring data activation workflows to ensure accurate targeting across paid media, email, SMS, and push notifications. - Leveraging CDP data to generate actionable customer insights and support campaign personalization. - Monitoring data quality, creating reports, and optimizing customer journeys based on performance data. - Partnering with Data Engineering, Marketing, and IT teams to enhance data strategies and address data challenges. To excel in this role, you should possess: - 3+ years of experience working with CDP platforms, preferably Treasure Data, and Marketing Automation tools. - Strong SQL skills for querying and data manipulation. - Experience in integrating CDP with marketing channels such as Google Ads, Meta, Salesforce, Braze, etc. - Familiarity with APIs, ETL processes, and data pipelines. - Knowledge of customer journey orchestration and data privacy regulations like GDPR and CCPA. - Strong analytical and problem-solving abilities. - Excellent communication skills and the ability to collaborate effectively with cross-functional teams.,

Posted 2 days ago

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Product Marketing Firstventure

3.0 - 8.0 years

3 - 8 Lacs

Mumbai, Maharashtra, India

On-site

The Product Marketing role is aimed to lead our outbound marketing activities related to Courseplay. This role will be responsible for presenting our products and features to external parties in ways that will strengthen our brand and boost awareness of our product. The goal of this role will be to develop and implement plans to position and promote our products. Responsibilities Study company products and features Understanding problem statements for features and products at Courseplay and writing detailed documentation for various stakeholders Determining operational objectives by evaluating business processes and functions, gathering information, anticipating requirements, uncovering areas for improvement, evaluating output requirements and formats, and developing and implementing solutions Follow and analyze market trends to position the product Work with various teams (design, product, sales) to implement strategies Communicate about our product to the outside world Create technical materials, guides, feature alerts, marketing alerts and case-studies for clients, prospects and internal stakeholders Develop product marketing strategies (pricing, advertising, product launching) Craft compelling messages and work with our marketing agency to release them across marketing channels (landing pages, ad campaigns) Collate and communicate release documentation with information, screenshots and guides about new features Skills Background in design and copywriting is a plus Experience in market analysis Familiar with product marketing tactics (e.g., integrated marketing campaigns) Working knowledge of web analytics tools (Google Analytics, Web Trends) Excellent communication skills and writing capabilities Required Skills: MS Word, MS PowerPoint, MS Excel A track record of following-through on commitments Understanding of and experience in corporate branding Experience with strategic brainstorming Excellent planning, organizational, and time management skills Qualifications Bachelor s Degree (BA/BMS/BMM) Master s Degree is a bonus At least 3 years experience

Posted 1 week ago

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