Category Manager - Marketing Turning Pro Network

6.0 - 11.0 years

16 - 20 Lacs

Chennai, Bengaluru

Work from Office

Candidate Profile: Full-time MBA working with an FMCG/Consumer Goods Reporting: Head of Marketing Responsibilities :- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activation and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

Posted 1 month ago

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