Marketing and Content strategy Manager

7 - 12 years

9 - 18 Lacs

Posted:11 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Marketing & Content Strategy Manager

build narratives, campaign ideas, and content strategies

Key Responsibilities

  • Lead brand and content strategy for clients across social media, digital campaigns, and video projects
  • Conduct discovery sessions with clients to understand goals, audience insights, and positioning
  • Build monthly/quarterly content calendars, campaign frameworks, and messaging strategies
  • Collaborate with the creative team to convert briefs into scroll-stopping content ideas and scripts
  • Ensure all brand deliverables are consistent with tone, messaging, and business objectives
  • Analyze campaign and content performance to refine strategies
  • Stay updated on content trends, platform innovations, and consumer behavior to guide new formats
  • Pitch fresh concepts for retainer clients and new business proposals

Requirements

  • 4–7 years of experience in digital/content marketing, creative strategy, or brand communication
  • Proven experience in building content strategy for brands across social media and digital platforms
  • Strong understanding of content formats – short-form videos, reels, branded content, influencer activations
  • Ability to balance creativity with marketing objectives and KPIs
  • Excellent client communication and presentation skills
  • Familiarity with tools like Meta Ads Manager, Google Analytics, or any content analytics platform is a plus
  • Bonus if you’ve worked on performance + organic strategies together

You’ll thrive here if you are:

  • Someone who thinks in ideas, writes in outlines, and speaks in decks
  • Comfortable leading conversations with both clients and creatives
  • Excited about storytelling, reels, and the ever-shifting social landscape
  • Equally left-brain and right-brain – data + drama

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