2 Market Messaging Jobs

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion its a place where you can grow, belong and thrive. Your day at NTT DATA The Principal Product Marketing Specialist - Cybersecurity is a highly skilled subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. The Principal Product Marketing Specialist Cybersecurity collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlights the value of NTT DATAs cybersecurity portfolio in the market. This role ensures that the sales and GTM functions are informed, trained, and enabled to sell the portfolio. What youll be doing Key Responsibilities: Develops specific marketing plans and activities for the Cybersecurity Services portfolio to establish, enhance or distinguish product placement within the competitive arena. Contributes to the development and execution of a value proposition and messaging strategy for the Cybersecurity Services portfolio. Converts technical positioning into key market messages, positioning collateral, and sales tools. Articulates product propositions to clients and internal stakeholders, such as sales teams. Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market. Creates client marketing content such as datasheets, case studies, videos, and references. Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution. Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell the portfolio or aspects of it. Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs. Contributes to the development and provision of collateral and training that will encourage our sales partners to promote and sell our product. Defines and executes local marketing strategies and programs for specific products as aligned to strategy. Influences the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product. Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics. Collaborates to conduct primary market research in the form of competitive, segment, and client behavior. Conducts marketing reviews to investigate the success of marketing initiatives and programs. Knowledge and Attributes: Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders. Excellent business and commercial acumen. Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages. Excellent marketing writing skills with a creative flair. Strategic thinking ability to be able to think longer term impacts of marketing programs. Ability to implement sustainable and practical solutions in the business. Advanced ability to present information in a clear, concise manner. Excellent analytical ability and problem-solving skills with strong attention to detail. Extended specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns). Extended knowledge and understanding of all relevant industry standards. Excellent written and verbal communications skills. Ability to work with and manage many projects within the required deadlines. Academic Qualifications and Certifications: Bachelors degree in business, marketing, communications or relevant field. Required Experience: Extended experience in a product marketing role preferably in the B2B technology services space, preferably with cybersecurity experience. Extended experience in launching new technology products and services and communicating benefits. Extended demonstrated experience managing complex projects and executing on marketing. Extended experience working with IT services. Extended project management experience. Extended experience in software or technology B2B product marketing. Extended experience launching new technology products or solutions. Extended experience in conducting market analysis, developing market messaging, and communicating benefits. Knowledge and application: Applies broad expertise and knowledge in highly specialized fields or several related disciplines. Leads and contributes to development of company objectives and principles to achieve goals in creative and effective ways. Recognized internally as a subject matter expert with the ability to work on significant and unique issues where analysis requires an evaluation of intangibles. Focuses on providing thought leadership and works on projects, that require an understanding of the wider business. Engages in conceptual thinking and analysis of intangibles to understand complex issues and implications to devise solutions with longer -term impacts. Able to advise on and convey advanced information and persuade several diverse stakeholders/audiences. Able to creates formal networks involving coordination among groups. Translates functional vision into concrete plans while guiding their execution. Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results.

Your day at NTT DATA The Senior Principal Product Marketing Specialist Cloud Services Marketing is a highly skilled and advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. The Senior Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of NTT DATAs Cloud Services portfolio in the market. This role also ensures that the sales and GTM functions are informed, trained, and enabled to sell the portfolio. What youll be doing Key Responsibilities Develops specific marketing plans and activities for NTT DATAs Cloud Services portfolio to establish, enhance, or distinguish product placement within the competitive arena. Collaborates to develop thought leadership content and whitepapers that support the positioning of the Cloud Services portfolio. Contributes to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio. Converts the technical positioning of the product into key market messages, positioning collateral, and sales tools prior to the launch of a new product. Creates connections between the Cloud Services portfolio value proposition and other aspects of NTT DATAs portfolio, actively participating in and driving cross-portfolio coherence across marketing campaigns and content. Articulates the Cloud Services portfolio propositions to clients and internal stakeholders, such as sales and consulting teams. Analyzes the competitive landscape to identify the competitive differentiation of the companys portfolio compared to competitor products. Drives market positioning programs and activities related to the Cloud Services portfolio, thereby clearly positioning the company. Creates client marketing content such as datasheets, case studies, videos, and references. Creates product presentation content that communicates the unique selling points, features, and benefits of the portfolio and associated offerings. Works with internal teams to define and develop the required communication, training, and other collateral that will enable sales teams to sell a particular product. Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs. Influences the development of portfolio go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for NTT DATAs Cloud Services portfolio. Works closely with internal and external partner marketing team to drive programs focused on hyperscaler partner capabilities related to the Cloud Services portfolio. Tracks and monitors the success of the Cloud Services portfolio marketing program on a scorecard or dashboard that reflects the associated metrics. Conducts competitive reviews for new initiatives and existing enhancements and monitors relevance in the context of changing market conditions and client dynamics. Knowledge and Attributes Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders. Excellent business and commercial acumen. Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages. Excellent coaching and mentoring skills. Excellent marketing writing skills with a creative flair. Strategic thinking ability to be able to think longer term impacts of marketing programs. Ability to implement sustainable and practical solutions in the business. Advanced ability to present information in a clear, concise manner. Expert analytical ability with strong attention to detail. Significant specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns). Significant knowledge and understanding of all relevant industry standards. Excellent written and verbal communications skills Ability to work with and manage many projects within the required deadlines. Significant knowledge and understanding of web analytics data (Google Analytics, WebTrends). Academic Qualifications and Certifications Bachelors degree or equivalent in Business, Marketing, Communication or relevant field Knowledge and Attributes Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders. Excellent business and commercial acumen. Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages. Excellent coaching and mentoring skills. Excellent marketing writing skills with a creative flair. Strategic thinking ability to be able to think longer term impacts of marketing programs. Ability to implement sustainable and practical solutions in the business. Advanced ability to present information in a clear and concise manner. Expert analytical ability with strong attention to detail. Significant specialist knowledge of product marketing methodologies, best practices, and tactics (e.g. integrated marketing campaigns). Significant knowledge and understanding of all relevant industry standards. Excellent written and verbal communications skills. Ability to work with and manage many projects within the required deadlines. Significant knowledge and understanding of web analytics data. Academic Qualifications and Certifications Bachelors degree or equivalent in Business, Marketing, Communication or relevant field. Required Experience: Significant experience in a product marketing role, preferably in the B2B cloud services sphere. Significant experience in launching new high-tech products and communicating benefits. Experience with hyperscaler partner marketing. Significant demonstrated experience managing complex projects and executing on marketing programs. Significant project management experience. Significant experience in software or technology B2B product marketing. Significant experience launching new technology products or solutions. Significant experience in conducting market analysis, developing market messaging, and communicating benefits Additional Career-Level Description Knowledge and application: Applies extensive knowledge of theories, practices, and design matters within and across functional areas. Leads the application of existing principles and guides the development of new ideas. Problem solving: Works on issues that impact future success or addresses future concepts and products where solutions are devised based on limited information and require judgment. Interaction: Creates formal networks with key decision makers and is widely recognized as expert and thought leader by both internal and external communities. Manages issues across significantly divergent audiences, reconciling multiple stakeholder views to resolve issues that have longer-term impacts. Impact: Translates organizational vision into functional plans, exercising wide latitude in determining objectives and approaches to critical assignments. Drives demonstrable results related to the medium- to long-term goals of multiple functional areas. Accountability: Accountable for results which may impact the entire function.