Market Intelligence Specialist

Job Description

lead research efforts to identify market trends, consumer behavior and competitor strategies for both B2C and B2B businesses. Generate actionable business insights via quantitative & qualitative analytics from various periodic and ad-hoc research efforts. Propose and manage research projects for driving strategy choices and business growth. Build understanding of market, competition, consumer, and customer behavior trends and translates this into up-to-date insights for the market. Monitor and analyze macro industry growth trends & market dynamics through primary and secondary research. Drive competitive intelligence via deep dives into competitor financials and monitoring competition trends. Utilize insights to give direction for product development, marketing strategies, and communication initiatives. Work with the global market intelligence team to report quarterly market analyses and forecasts for the region. Present and discuss objective business information with business leaders to influence directions and decisions by distilling the essence of the quantitative analysis. Manage and execute the budget for market intelligence. Your qualifications MBA/statistics/mathematics background, with prior experience in market intelligence or consumer insights Key competencies: Extensive knowledge of market research streams. Hands on experience in brand tracks, U&A studies, campaign assessments etc Analytical and synthesis skills to distil a crisp message out of a complex research output. Cultural awareness, diplomacy, and communication skills. Heightened sense of collaboration across cross-functional teams.