Manager – Trade Marketing & BTL

Urgent Hiring in FMCG Food Manufacturing !!!!!! Manager – Trade Marketing & BTL Reporting To: Chief Marketing Officer Location: Head Office, Kochi Qualification: PG/ MBA / PGDBM Experience: 10–15 years of experience in Trade Marketing in the Food & Beverage industry CTC Budget: 12L – 17 LPA Position Purpose To drive brand visibility, sales activation, and consumer engagement at the point of purchase across key trade channels. Key Responsibilities * Plan, execute, and evaluate trade promotions across General Trade (GT), Modern Trade (MT), and HORECA channels. * Lead deployment of POSMs, in-store branding, and shopper engagement initiatives to enhance brand presence. * Collaborate with sales teams for regional promotions and new product launches. * Monitor ROI of trade schemes, control trade spends, and track competitor initiatives to improve execution and response. * Maintain accurate records of BTL activities, executions, and budget utilization Drop your updated CV/References to anju@hirestarjobbank.com & 9778426747 Job Types: Full-time, Permanent Pay: ₹120,000.00 - ₹170,000.00 per year Schedule: Day shift Morning shift Work Location: In person