Manager- Performance Marketing

Company Overview

Prohed is a dynamic force in the marketing services industry, dedicated to delivering intelligent solutions and optimal results. With a team of young expert minds, Prohed simplifies digital marketing, offering an innovative dashboard for tracking and enhancing marketing channels. Our focus on visibility, reputation management, lead generation, and market intelligence allows businesses to connect with target audiences and establish brand authority, all from our headquarters in Gurugram.

Job Overview

We are seeking a skilled Manager of Performance Marketing to join our team in Gurgaon. This full-time, mid-level role requires a professional with 4-6 years of experience in digital marketing. The ideal candidate will possess expertise in paid social, Google Ads, and media planning, and will be instrumental in driving successful marketing campaigns and optimizing conversion rates for our clients. D2C exposure is required for this role.

Qualifications and Skills

• Must have expertise in paid social platforms, with the ability to design and execute impactful social media advertising strategies (Mandatory skill).
• Proficiency in Google Ads is a must, including the creation, analysis, and optimization of ad campaigns to maximize ROI (Mandatory skill).
• Experience in media planning is essential, with a focus on selecting and scheduling various media platforms for optimal ad performance (Mandatory skill).
• Strong campaign management skills are required to oversee the lifecycle of multiple marketing campaigns and ensure their successful execution.
• Expertise in conversion rate optimization, implementing strategies to increase the percentage of site visitors who take the desired action.
• Familiarity with meta ads and the ability to leverage them for enhanced online presence and engagement.
• Strong analytical skills with the capability to interpret data and turn insights into actionable strategies that drive business results.
• Excellent communication skills to effectively collaborate with clients and team members, and to convey complex concepts in a simplified manner.

Roles and Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive growth and engagement across digital channels.
• Manage advertising campaigns on platforms like Google and social media, ensuring successful targeting and execution.
• Optimize conversion rates through data-driven decisions and A/B testing to enhance campaign effectiveness.
• Coordinate with the media planning team to ensure strategic placement and timing of ads for maximum impact and brand visibility.
• Collaborate closely with clients to understand their goals and tailor marketing strategies to meet their specific needs and objectives.
• Track and report on campaign performance metrics, providing insights and recommendations for continuous improvement.
• Stay updated with industry trends and emerging digital marketing tools and practices to maintain a competitive edge.
• Facilitate cross-functional teamwork to align marketing strategies with overall business objectives and enhance customer satisfaction and growth.