Manager - Media Experiments

As a Media Experiments Manager at Godrej Consumer Products Limited (GCPL), your primary objective will be to ensure the future-readiness of GCPL's media ecosystem by spearheading innovative strategies, leveraging emerging technologies, and consistently keeping abreast of industry trends to drive innovation, impact, and sustained leadership. In this role, you will be responsible for designing, implementing, and evaluating measurable media experiments that directly contribute to the business's key performance indicators. Collaboration with internal teams and external partners to formulate and test insights-based hypotheses will be a crucial aspect of this position. Your key responsibilities will include: - Keeping abreast of consumer behavior trends by conducting market visits and engaging with consumers. - Collaborating with media, inventory, and data partners to stay informed about advancements in the evolving media landscape. - Developing hypotheses based on consumer insights and media trends. - Crafting measurable media experiments to validate strategies and hypotheses in alignment with overall marketing objectives. - Demonstrating the attribution of outcomes to the defined measures of success. - Advocating for the adoption of successful experiments across the organization. The ideal candidate for this role should possess: - Education: Master's degree in Marketing, Communications, Business, or a related field. - Experience: Minimum 6 to 8 years of experience in data science, preferably within the FMCG industry or related sectors. - Skills: Strong analytical capabilities, excellent communication skills, proficiency in media planning tools and software, and a deep understanding of the media landscape. At Godrej, we prioritize your well-being and offer a range of benefits, including: - Comprehensive health insurance plans and accident coverage for you and your family. - Elder care support for senior family members. - Preventative healthcare assistance and outpatient department coverage. - Uncapped sick leave and flexible work options, including remote and part-time work. - Mental wellness programs, resources, and counseling services. Additionally, we are committed to fostering an inclusive and diverse work environment where discrimination has no place. Diversity is ingrained in our company's philosophy and has been a cornerstone of our culture for over a century. We believe that a diverse team, reflecting the diversity of our businesses and communities, fuels innovation and accelerates growth. Join us in celebrating wins the Godrej way with structured recognition platforms and a supportive work culture that values your contributions. If you are passionate about driving media innovation and shaping the future of GCPL, we encourage you to apply for this role and be a part of our dynamic team at Godrej Consumer Products Limited. We are excited to meet you and discuss how you can contribute to our mission.,