Manager Marketing - Loyalty and CLM ** Only Mumbai Candidates **

Role & responsibilities

** Only Mumbai candidates **

This role is responsible for developing, implementing, and managing brand marketing for services business of Croma along with managing customer lifecycle programs that aims to enhance customer retention, engagement, and satisfaction, also increasing customer lifetime value, and enhancing overall brand loyalty through well-structured and effectively managed customer journeys for Croma Services business.

• Develop and implement strategies for service brand that aligns with business objectives, ensuring strong brand positioning within the service industry
• Plan, execute, and manage integrated marketing campaigns, leveraging both ATL and BTL channels to promote service offerings and drive customer engagement
• Develop, design and implement service loyalty strategies to enhance customer retention and engagement
• Develop, design and implement customer lifecycle journeys that align with the company's overall business and marketing strategies via direct marketing channels Email, WhatsApp, SMS
• Analyze competitor activities, market trends, and customer feedback to identify opportunities for service brand growth
• Collaborate with service, marketing, and customer support teams to integrate loyalty programs during campaigns across all touchpoints.
• Ensure consistent brand messaging and visuals for service offerings by collaborating with internal teams and external agencies
• Monitor campaign performance and budget allocation to ensure cost-effective promotion of service initiatives
• Define the marketing objectives, benefits, rewards, and structure of the services across various channels, including online platforms, mobile apps, and in-store initiatives
• Develop strategies to drive customer participation and engagement. Integrate services programs with CRM systems to enhance personalized customer experiences, including creating personalized experiences for high-value customers, including VIP programs and exclusive offers
• Prepare regular reports for senior management, highlighting the programs effectiveness and ROI

Preferred candidate profile

• Candidate's preferred from Mumbai (Location)
• Experienced Brand marketing & Campaigning
• Worked on retail loyalty programs, staff incentives and rewards
• Immediate Joiner Preferred.

If you have all the above-mentioned experience, feel free to share profiles at

rita.roy@croma.com

With below information:

Current ctc

Expected ctc

Notice period/Last working day

Perks and benefits

As per company profiles