Posted:11 hours ago|
Platform:
Work from Office
Full Time
Key Responsibilities Own and manage end-to-end content creation articles, tutorials, eBooks, infographics, video scripts, and more for specific categories. Oversee the editorial process, including topic research, production, editing, publishing, and performance analysis Maintain consistency in tone, style, and visual formatting across all content assets Develop and execute SEO-driven strategies to boost organic traffic and content visibility Identify and act on traffic/leads drop patterns, trend-based opportunities, and high-potential content Ensure high-quality, authoritative content that builds trust through credible sourcing, expert insights, and relevant statistics with constant improvement in time-on-page, bounce rate, and user interaction metrics aligned with engagement goals. Deliver timely, trend-focused content and newsjacking articles tailored to user intent and business objectives Drive content visibility on AI search platforms (ChatGPT, Gemini, Perplexity) through GEOby optimizing for prompt-based queries, semantic relevance, and AI-first content formats. Key Requirements 3-5 years of experience in content marketing, preferably in the EdTech, tech, or digital skilling domain Demonstrated experience with SEO best practices and analytics-based content planning Strong understanding of Gen AI content creation tools and GEO. Strong editorial and storytelling skills across formats – blogs, tutorials, eBooks, video scripts, and more Hands-on experience with CMS platforms, content automation, and tools like SEMrush, Ahrefs, GA4, and GenAI tools Familiarity with design tools (e.g., Canva, Adobe Suite) is a plus Excellent organizational and project management skills; ability to handle multiple priorities and stakeholders Experience working in fast-paced, matrixed organizations with aggressive traffic and conversion goals
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