Digital Marketing Executive (Female) Allentics IT solutions

1.0 - 5.0 years

0 Lacs

pune, maharashtra

On-site

As a Digital Marketing Assistant, you will play a crucial role in planning and executing digital marketing campaigns on various platforms like Google Ads, social media, and email marketing. Your responsibilities will include developing and optimizing content for digital channels to ensure alignment with the company's brand and messaging. You will also be tasked with scheduling and posting content on social media platforms, engaging with followers, and analyzing social media performance. Additionally, you will support the creation and execution of email marketing campaigns, including list segmentation and performance tracking. Conducting keyword research and on-page optimization to enhance organic search rankings, as well as monitoring website traffic, will be part of your routine tasks. You will utilize tools such as Google Analytics to track campaign performance, generate reports, and derive insights for improvement. Managing ad budgets, monitoring spending, and analyzing campaign performance to maximize return on investment (ROI) will be essential aspects of your role. You will be expected to conduct research to identify industry trends, customer preferences, and competitors, and collaborate closely with cross-functional teams to develop cohesive marketing materials and brainstorm innovative strategies. Remaining updated with industry trends, algorithm changes, and best practices in digital marketing through webinars, conferences, and courses is imperative. Engaging with customers on digital channels to address queries and concerns, as well as fostering a positive online brand presence, will also be part of your responsibilities. Furthermore, you will ensure that all marketing activities adhere to relevant laws, regulations, and ethical standards. This is a full-time position requiring your presence from Monday to Friday in Pune, Maharashtra. A Bachelor's degree is preferred for this role, along with at least 1 year of experience in SEO and digital marketing. The expected start date for this position is 07/07/2025. If you are passionate about digital marketing, possess strong analytical and communication skills, and are eager to contribute to a dynamic marketing team, we encourage you to apply for this exciting opportunity.,

Posted 1 week ago

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Email Marketing Strategist & Campaign Expert (E-commerce Focus) Excelohunt

3.0 - 7.0 years

0 Lacs

chandigarh

On-site

You are a dynamic and experienced Email Marketing Strategist & Campaign Expert with a strong background in e-commerce and B2B email marketing. Your role involves managing email campaigns from strategic planning and list segmentation to technical implementation and performance analysis, aiming to enhance engagement and maximize ROI for clients. You are expected to develop marketing strategies aligned with the buyer journey to drive revenue growth, utilizing knowledge of consumer psychology, Ideal Customer Profile (ICP), brand positioning, and copywriting frameworks like AIDA. Proficiency in creating content strategies and experience with Klaviyo is highly desirable. Your responsibilities include developing and executing data-driven strategies, managing all aspects of email campaign execution, utilizing Klaviyo expertise, enhancing brand positioning and copywriting, troubleshooting deliverability issues, designing email automation workflows, conducting competitive analysis, analyzing performance metrics, ensuring regulatory compliance, collaborating cross-functionally, and embracing continuous learning. To qualify for this role, you should hold a Bachelor's degree, Diploma, or Master's degree in any field with 3-5 years of hands-on experience in email marketing campaigns for e-commerce and B2B clients. You must have a strong understanding of email marketing best practices, deliverability, and compliance, along with hands-on experience in A/B testing methodologies, email marketing platforms like Mailchimp, Klaviyo, Instantly, and email deliverability tools and techniques. Being detail-oriented with strong organizational skills, the ability to manage multiple projects simultaneously, and fostering a positive team environment are essential. In return, we offer a competitive salary, a 5-day work week with a mix of work from office and work from home days, opportunities for professional growth, a creative and enthusiastic international environment, and the chance to work alongside creative individuals in a professional atmosphere.,

Posted 2 weeks ago

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