LinkedIn Marketing Specialist

Key Responsibilities

• Own and execute the

  LinkedIn strategy

  across the company, including the

  official page, CEO profile, and multiple employee profiles

  .
• Create and publish

  engaging, high-impact content

  that supports lead generation, personal branding, and employer branding goals.
• Plan and manage a consistent

  content calendar

  for company and leadership profiles, including text posts, carousels, infographics, videos, and employee spotlights.
• Write and curate content that positions the company as a thought leader in the IT industry and attracts attention from potential clients, candidates, and partners.
• Collaborate with leadership to shape their

  LinkedIn personal brand

  and ensure alignment with overall business goals.
• Design and implement

  LinkedIn ad campaigns

  (Sponsored Content, InMail, Text Ads) to increase reach, visibility, and lead generation.
• Monitor and analyze campaign and content performance using

  LinkedIn analytics

  and reporting tools.
• Stay updated with the latest

  LinkedIn algorithm changes, trends, and B2B content strategies

  to keep our presence fresh and competitive.
• Drive

  employer branding

  by showcasing team culture, events, success stories, and testimonials that attract high-quality tech talent.
• Work with internal stakeholders including HR, Marketing, and Founders to amplify visibility through employee advocacy.

Required Skills & Qualifications

• Bachelor s degree in Marketing, Communications, Business, or a related field.
• Minimum

  3 years of hands-on experience in LinkedIn marketing

  , preferably in a

  B2B or IT services

  environment.
• Proven expertise in

  LinkedIn personal branding, content marketing, and employer branding

  .
• Strong writing skills with a deep understanding of what performs well on LinkedIn from tone and structure to visuals and timing.
• Experience managing

  multiple LinkedIn profiles

  (leadership, company, and team-level) with a strategic approach to each.
• Knowledge of LinkedIn Ads Manager, LinkedIn Analytics, and tools like Buffer, Hootsuite, or Canva.
• Creative mindset with a sharp eye for professional design and storytelling.
• Ability to work independently, meet deadlines, and bring strategic thinking to the content and brand positioning.