Linkedin Marketing Specialist

Job Title:

Job Summary:

LinkedIn Marketing Specialist

Key Responsibilities:

• Lead Organic Campaigns:

  Develop and execute LinkedIn-specific organic marketing strategies that align with business objectives and brand voice.

• Content Management:

  Create, curate, and schedule high-impact posts, articles, and thought leadership content to boost visibility and engagement.

• Profile Optimization:

  Manage and optimize the company page and leadership profiles to reflect consistent branding and drive trust among connections.

• Community Engagement:

  Monitor activity, engage with relevant content and industry discussions, and organically grow a qualified follower base.

• Lead Generation:

  Implement targeted organic tactics to attract and nurture B2B leads, leveraging LinkedIn groups, events, and professional networks.

• Performance Analysis:

  Track campaign performance through LinkedIn analytics, generate reports, and continuously refine strategies based on insights.

• Cross-Team Collaboration:

  Work closely with the content, design, and sales teams to align messaging and maintain visual and content consistency.

• Trend Monitoring:

  Stay ahead of LinkedIn algorithm updates, feature releases, and emerging organic strategies to ensure optimal platform performance.

Requirements:

• Proven experience in

  LinkedIn organic marketing

  with measurable results in a B2B environment.
• Strong

  copywriting

  ,

  storytelling

  , and

  content planning

  skills tailored to a professional audience.
• Familiarity with

  LinkedIn Campaign Manager

  and analytics tools (organic metrics experience preferred).
• Understanding of

  LinkedIn SEO

  , profile optimization, and audience segmentation.
• Self-starter with excellent time management and a collaborative attitude.
• Bachelor's degree in

  Marketing

  ,

  Communications

  , or a related field.

If you have a passion for driving meaningful B2B conversations and building brand trust through LinkedIn, we would love to connect with you.