5.0 - 10.0 years

5 - 10 Lacs

Ahmedabad, Gujarat, India

On-site

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Ability to identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention. On-page optimization and off-page optimization. All associated steps, including website structure, Technical SEO, keyword analysis, Meta tags, website health, competitor analysis, traffic analysis, and rank optimization. Deep understanding of building data-driven strategies to improve organic traffic and SERP visibility on niche keywords. In-depth knowledge of the latest SERP feature schema implementation. Work closely with Content Writing and Content Marketing teams to develop and execute comprehensive eCommerce & services content strategies aligned with brand principles. Collaborate with the development team to ensure the website aligns with Google standard SEO best practices. In-depth knowledge of current SEO trends and tools like Search Console, SEMrush, Ahrefs, Screaming Frog, and Ubersuggest. In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversions. In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversions. Develop and implement link-building strategies. Job Description Stay up-to-date with industry trends and content consumption habits to ensure website content remains relevant and appealing on digital platforms considering E-E-A-T & people-first content standards. Collaborate with internal and external stakeholders to ensure consistency of the website across all communication channels. Working knowledge of HTML, CSS, and JavaScript development and constraints. Knowledge of ranking factors and the latest search engine algorithms. Develop and implement link-building strategies. Education and Qualification Bachelor s/Master s degree in MBA, Marketing, or related field. Proven experience as an eCommerce SEO Specialist in an eCommerce and services environment. Exceptional analytics, technical SEO, UI/UX, and CRO skills with a keen eye for detail. Portfolio showcasing a range of services as well as eCommerce industries. Excellent communication and interpersonal skills. A passion for digital marketing and a data-driven approach.

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