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1.0 - 3.0 years
2 - 4 Lacs
Hyderabad
Work from Office
Job Summary: We are seeking a proactive and data-driven *Digital Marketing Executive* to join our marketing team. This role is ideal for someone with a strong understanding of digital marketing strategies in real estate who can manage agency partnerships, monitor lead quality, and support in planning project-specific campaigns. Youll work closely with internal stakeholders and external digital marketing agencies to ensure performance-driven results for our residential and commercial projects. Key Responsibilities: Coordinate with external digital marketing agencies to manage performance marketing campaigns (Google Ads, Meta, YouTube, etc.). Monitor *lead quality*, lead flow, and campaign performance across platforms. Analyze campaign reports (CPL, CTR, Conversion Rate, ROI, etc.) and share insights with the sales and leadership team. Suggest improvements and *optimize marketing strategies* based on project location, TG, and sales funnel feedback. Work closely with the pre-sales team to ensure alignment between lead generation and lead nurturing. Stay updated with real estate marketing trends, digital innovations, and platform updates. Manage project listings across digital platforms (99acres, MagicBricks, Housing, etc.) if needed. Assist in creating briefs for creatives, landing pages, and ad copies in coordination with the agency. *Requirements:* Bachelor's degree in Marketing, Business, or related field. 0–3 years of experience in digital marketing (real estate industry preferred). Solid understanding of performance marketing and campaign metrics. Strong analytical and communication skills. Ability to work collaboratively with cross-functional teams and external partners. Knowledge of tools like Google Analytics, Meta Ads Manager, Google Ads, and CRM platforms. *Preferred Skills:* Basic knowledge of SEO and social media marketing. Experience in handling digital marketing agencies. Familiarity with real estate CRM systems like Sell.Do, LeadSquared, or similar.
Posted 2 days ago
3.0 - 7.0 years
12 - 18 Lacs
Pune
Remote
Platform Development: • Build and manage the SimplyLIC website (WordPress or custom stack) • Optimize pages for mobile speed, SEO, and high conversion • Implement dynamic LIC product pages and quote flows CRM + Automation: • Integrate WhatsApp API, Facebook Leads, Zoho/LeadSquared CRM • Automate lead capture, routing, nurturing, and sales hand-off Analytics & Tracking: • Set up Google Analytics, Facebook Pixel, UTM tags, dashboards • Enable full-funnel attribution and performance measurement Innovation: • Implement chatbot and AI tools for quote generation & support • Build smart dashboards for lead status, NOP, and RM productivity Skills & Tech Stack: • Frontend: HTML, CSS, JavaScript, React (preferred) • Backend: PHP, Node.js, or Python (any preferred) • CMS: WordPress (Elementor/Gutenberg) or Headless CMS • CRM/Tools: Zoho, LeadSquared, Zapier, Meta API, Google Tag Manager • Bonus: Experience with chatbot platforms like Tars, Landbot, or custom WhatsApp bots Ideal Candidate: • 3 to 7 years experience in full-stack or digital product roles • Built/managed landing-page driven platforms (e.g. D2C, fintech, SaaS) • Strong understanding of conversion optimization and mobile-first design • Entrepreneurial, fast-moving, and hands-on mindset • Based in Pune or willing to travel for strategy meets Compensation: • 12 to 18 LPA CTC (negotiable based on skills) • Equity partnership possible for the right candidate (co-founder mindset) • Performance bonuses and freedom to hire your own tech team over time
Posted 1 month ago
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