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3.0 - 7.0 years
0 Lacs
coimbatore, tamil nadu
On-site
As a Digital Marketing Specialist, your role will involve planning and executing various digital marketing strategies to enhance the online presence of the company. You will be responsible for managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. Additionally, you will design and maintain the social media profiles of the organization. Monitoring and evaluating the performance of digital marketing campaigns will be a key part of your responsibilities. You will analyze the results against set goals such as ROI and KPIs, identify trends, and make data-driven decisions to optimize performance and expenditure. Your role will also involve brainstorming innovative growth strategies and conducting experiments to enhance conversion rates. Collaboration with internal teams to create optimized landing pages and improve user experience will be essential. Utilizing analytical skills to assess the end-to-end customer journey across various channels and touchpoints is crucial. Furthermore, you will work with external agencies and partners to leverage emerging technologies and stay updated with industry trends. To excel in this role, you should hold a BS/MS degree in marketing or a related field. Demonstrable experience in digital marketing and managing various campaigns is necessary. Your creative skills will be put to use in identifying target audiences and crafting engaging digital campaigns. Proficiency in website analytics tools, ad serving tools, and Google Adwords is required. Strong analytical abilities and a data-driven approach are essential for success in this position. Keeping abreast of the latest trends and best practices in online marketing will be important to ensure the company's digital strategies remain competitive and effective.,
Posted 1 day ago
0.0 - 4.0 years
0 Lacs
vadodara, gujarat
On-site
As a Digital Marketing professional, you will be responsible for planning and executing various online marketing campaigns including web, SEO/SEM, database marketing, email, social media, and display advertising. Your role will involve designing, building, and maintaining social media presence, as well as measuring and reporting the performance of digital marketing campaigns against set goals such as ROI and KPIs. You will be expected to identify trends and insights to optimize spending and performance, brainstorm innovative growth strategies through digital marketing, and conduct experiments and conversion tests to enhance campaign effectiveness. Collaboration with internal teams to create optimized landing pages and enhance user experience will be a key part of your responsibilities. Utilizing strong analytical skills, you will evaluate customer experience across different channels and touchpoints, identify critical conversion points, and optimize user funnels. Your role will also involve working with agencies and vendor partners, evaluating emerging technologies, and providing thought leadership for their adoption when suitable. You should possess skills in creating and maintaining client relationships, be self-motivated with a customer-centric approach, proficient in marketing research and statistical analysis, and have a creative mindset to devise engaging digital campaigns targeting specific audiences. To qualify for this position, you should hold a Bachelor's or Master's degree in marketing or a related field and have proven working experience in digital marketing, particularly within the industry. Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns will be advantageous for this role.,
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
haryana
On-site
As a Digital Marketing Specialist, your primary responsibility will be to improve organic ranking through SEO strategies. You will also be in charge of managing social media platforms, planning digital marketing campaigns across various channels such as web, email, social media, and display advertising. It will be your duty to maintain a strong social media presence and measure the performance of all digital marketing campaigns to assess their effectiveness against predetermined goals, including ROI and KPIs. You will need to identify trends and insights, adjusting spend and performance based on these insights. Additionally, you will be expected to brainstorm innovative growth strategies, collaborate with internal teams to create and optimize landing pages, and work closely with agencies and vendor partners to ensure successful campaign execution. In terms of sales, you will play a key role in planning the sales strategy across different cities to drive business growth. To excel in this role, you should possess experience in digital marketing and SEO, social media management, and have strong oral and verbal communication skills. Your creativity will be put to the test as you identify target audiences and develop engaging digital campaigns. Experience in optimizing landing pages and user funnels, as well as a solid understanding of website analytics tools, will be crucial for success in this position. This full-time role requires a minimum of 2 years of relevant experience in the field of digital marketing. The job is based in Gurgaon and falls under the category of Digital Marketing.,
Posted 6 days ago
2.0 - 6.0 years
0 Lacs
pune, maharashtra
On-site
As a Digital Marketing Specialist, your primary responsibility will be to plan and execute various digital marketing initiatives, encompassing SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will play a crucial role in business development by engaging with clients and overseeing digital marketing activities. Your role will involve utilizing your strong analytical skills to assess the end-to-end customer experience across different channels and touch points. Additionally, you will be tasked with creating and maintaining a robust social media presence for our customers. It will be essential to measure and analyze the performance of digital marketing campaigns against set goals such as ROI and KPIs, identifying trends and insights to optimize performance and expenditure effectively. In this position, you will be expected to brainstorm innovative growth strategies, design and implement experiments and conversion tests, and collaborate with internal teams to enhance landing pages and user experience. You will also be required to evaluate emerging technologies, provide thought leadership, and recommend their adoption where suitable. The ideal candidate for this role should possess excellent written communication skills, demonstrating the ability to produce clear, precise US-style copywriting. You must be adept at editing content for spelling and grammar, adapting writing styles to meet diverse requirements. In terms of technical skills, you should have a strong command of social media, SEO/SEM, and other digital marketing channels. Proficiency in B2B online marketing channels and website optimization techniques is crucial. Familiarity with CRM systems, analytics tools, and scheduling platforms is necessary, along with working knowledge of HTML, CSS, and JavaScript development. Moreover, the role requires a candidate with an MBA in marketing and a proficient command of the English language. A minimum of 2-5 years of experience in a similar field is preferred, showcasing expertise in writing creative briefs, conceptualization, visualization, and pitch presentations. An innate flair for writing, understanding of effective online content, and the ability to work collaboratively in a team environment with strong communication skills are essential attributes for success in this role.,
Posted 1 week ago
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