Jr. Digital Marketing Executive

Role Overview:

Key Responsibilities:

• Launch new campaigns with precision across Meta and Google Ads platforms.
Perform thorough quality checks to verify correct targeting, placements, budgets, tracking, and naming conventions.

• Ensure every campaign aligns with the defined campaign plan, ad account structure, creative construct, and testing strategy outlined by the senior team.
• Verify A/B testing elements are implemented as scoped and documented.

• Monitor campaign delivery, performance trends, disapprovals, pacing, and anomalies.
• Flag issues (e.g., performance drops, creative fatigue, ad rejections) to senior team members in a timely manner.

• Populate dashboards and trackers with performance metrics (CTR, CPA, ROAS, etc.).
• Provide basic commentary or observations to assist in optimization reviews.

• Organize and upload ad creatives, copy, and URLs according to the provided briefs and campaign framework.
• Maintain ad libraries and structured naming to streamline tracking and optimization.

• Track daily spends and flag over/under-delivery to the senior team.
• Assist in preparing daily/weekly internal performance summaries and update client-facing trackers.

• Stay updated on platform policy changes, new ad features, and emerging trends across Meta & Google ecosystems.
• Actively participate in internal learning, reviews, and feedback loops.

Key Skills:

• Ad Platform Experience: 1–2 years working in Meta Ads Manager & Google Ads (campaign creation, asset structuring, reporting).
• Attention to Detail: Excellent ability to QA campaign settings, budgets, and performance data.
• Structured Thinking: Comfort with following and enforcing frameworks, naming structures, and test protocols.
• Basic Analysis Skills: Ability to read dashboards and flag deviations in key metrics.
• Clear Communicator: Can document issues concisely and escalate problems constructively.
• Reporting Tools: Proficiency in Google Sheets/Excel, and comfort using ad platforms' native reporting.