Jr. Digital Marketing Executive

Job Description

Job Summary: Mazus Hotels & Resorts is looking for a passionate and skilled Digital Marketing Executive to lead and manage the digital presence of all our properties. The ideal candidate should have strong expertise in social media marketing, SEO, online advertising, content creation, and photo editing , and must be capable of independently handling the complete digital marketing operations across all our hotels and resorts. Key Responsibilities: Social Media Management: Create, schedule, and manage engaging content across platforms like Instagram, Facebook, YouTube, and LinkedIn to increase visibility and drive engagement. Photography & Editing: Conduct professional photo shoots of hotel properties, events, and services. Edit images and videos for promotional use using tools like Adobe Photoshop, Lightroom, or similar software. Plan and execute online ad campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, generate leads, and increase direct bookings. Optimize website and content to improve ranking on search engines. Perform keyword research, link-building, and maintain up-to-date SEO strategies. Regularly update property listings, ensure accuracy across platforms (OTAs, Google Business, TripAdvisor, etc.), and manage website content. Track campaign performance, analyze data (via Google Analytics, Meta Business Suite, etc.), and generate monthly performance reports with insights and recommendations. Work closely with management to maintain brand consistency across all channels and plan innovative marketing strategies to boost visibility and brand loyalty. Online Advertising: Search Engine Optimization (SEO): Website & Online Listings Management: Analytics & Reporting: Branding & Strategy: Requirements: Proven experience in digital marketing (preferably in hospitality or a service-based industry). Proficiency in photo and video shooting/editing tools (Adobe Suite or equivalent). In-depth knowledge of SEO best practices and Google tools (Analytics, Search Console, Ads). Strong understanding of social media algorithms, content trends , and advertising strategies . Excellent communication and time-management skills. Ability to work independently and manage multiple hotel properties digitally. Why Work with Mazus Hotels & Resorts? At Mazus Hotels & Resorts , we offer a dynamic environment where creativity and innovation are encouraged. You’ll have the opportunity to shape the digital face of a growing hospitality brand, showcase your skills across multiple properties, and learn new-age marketing practices that can elevate your career Job Types: Full-time, Permanent, Fresher Pay: From ₹15,000.00 per month Benefits: Food provided Health insurance Paid sick time Paid time off Schedule: Morning shift Rotational shift Supplemental Pay: Overtime pay Ability to commute/relocate: Wayanad, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Work Location: In person Application Deadline: 03/07/2025 Expected Start Date: 02/07/2025