Visual Merchandising Strategist & Idea Planner Velgha

3.0 - 6.0 years

5 - 7 Lacs

Coimbatore

Work from Office

We are looking for a creative and detail-driven Visual Merchandising Strategist to own the concept-to-execution journey of in-store visual storytelling. This role blends design thinking, seasonal campaign planning, and flawless execution to create memorable, immersive customer experiences across stores. The strategist will develop seasonal and campaign-based visual merchandising strategies aligned with brand identity and customer experience goals , and create VM calendars synced with brand campaigns, launches, and festivals. Responsibilities include ideating and designing storefronts, window displays, product showcases, and experience zones reflecting both elegance and Glow's youthful energy. The role requires curating mood boards, design layouts, and mock-ups for approvals, ensuring all concepts reflect regional aesthetics, festive narratives, and contemporary cues. The individual will work closely with vendors, production teams, and in-store staff to ensure timely and high-quality execution , monitor material procurement, fabrication quality, and install timelines , and conduct regular audits to maintain brand guidelines. They will also create intuitive in-store product zones that guide customer flow and buying intent , and elevate key zones with thematic props, signage, and digital integrations. Collaboration with brand, retail operations, marketing, and design teams is essential to align on campaign themes and business objectives , along with coordinating with local showrooms for regional VM adaptations. The role also involves maintaining a library of past displays, vendor contacts, and budget trackers , and sharing post-implementation reports. Strong understanding of retail behavior Aesthetic sensibility Understanding of regional festive culture Ability to think both creatively and operationally Comfortable with travel Ability to manage multiple store setups simultaneously Proficiency in Adobe Suite, SketchUp, or similar tools (preferred)

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