Hiring For Senior Manager - Corp Communication - Social Media Lead

Job Description

Designation - Sr. Manager - Corp Communication (Social Media Lead) Location - Bangalore/Mumbai (Hybrid) Firstsource is at a pivotal phase of growth and transformation, and social media plays a crucial role in shaping how we are perceived by the world. As we expand our impact, we need a bold, strategic, and compelling digital presenceone that reflects our purpose, culture, and leadership in the industry. Were looking for a social media rockstar to join our Corporate Communications team at Firstsource! As our Social Media Lead, you will drive Firstsources online identity and driving meaningful conversations. This role requires a strategic thinker with a creative mindset, strong storytelling abilities, and a passion for crafting compelling digital narratives This position will report to the Associate Director - Corporate Communications. If you’re a social media fiend, who understands the power of storytelling, thrives in a fast-paced environment, and knows how to turn engagement into influence – this role is for you. Role and key responsibilities: Organic social content Develop and curate high-impact, engaging content that strengthens Firstsource’s reputation across key strategic pillars Ensure all social media content aligns with organizational messages, business objectives and builds a strong narrative for the brand Partner with cross-functional internal stakeholders to identify and build relevant, impactful, and engaging content Collaborate with the design team to ideate and create visual communication that engages the audiences and effectively delivers the message Employee & Leadership Advocacy Build a strong employee advocacy program to amplify key initiatives and company culture. Support leadership advocacy through tailored content strategies Monitor and optimize employee-generated content for continuous impact and engagement Analysis and reporting Developing regular reports on social media performance and presence Recommending action basis insights/trends and best practices Lead ORM reporting and response process Recruitment marketing Act as a strategic business partner to the HR team, supporting on all recruitment marketing related initiatives, across firstAlum (Alumni Network), LinkedIn Life, Glassdoor, Indeed, etc. Develop and execute a compelling employer brand strategy on social media to showcase Firstsource as a great place to work. Regularly assess and refine content to ensure messaging stays fresh, relevant, and aligned with employer brand goals. Stay up to date with recruitment marketing trends, employer branding innovations, and industry best practices. Conduct competitive analysis to ensure Firstsource remains a top employer of choice on digital platforms. Skills and experience: 8 years of experience in communications, and content development, with proven experience in managing social media for a brand Strong knowledge of branding, content strategy and corporate communications in a global setting Exceptional communication skills in English (written and verbal) Ability to develop and execute creative, strategic, and data-driven social media campaigns Experience working in a fast-paced, dynamic environment, with virtual teams across time zones and locations Strong stakeholder management and collaboration skills Detail-oriented with a process-driven approach to documentation and execution. Ability to adapt messaging for different platforms and audiences. Ability to come up with creative, innovative ways to build interest and engagement across audiences