Hiring a Digital Marketer who thinks beyond likes and clicks!

As Weikfield continues to expand its digital presence, this role plays a pivotal part in driving meaningful consumer connections and brand growth through data-driven strategies. The key responsibility areas outlined below are designed to ensure a holistic and impactful digital marketing approach that aligns with our business objectives.

Customer Engagement

• Drive deep consumer understanding through analysis of the target groups (TG) online behavior.
• Define the digital engagement framework for Weikfield and create segments to enable targeted and specific campaigns.
• Execute digital initiatives in line with the framework to achieve defined brand and digital objectives.
• Improve the effectiveness of the brands digital efforts by setting benchmarks, continuously tracking performance, identifying gaps, and taking corrective actions.

Social & Digital Media Management

• Lead Weikfields social media and digital ecosystem, creating strong opportunities for brand building.
• Design, build, and maintain the brands presence across all digital platforms, including the brand website.
• Manage search engineoptimized, TG-relevant content creation and regular updates across the website and digital platforms, including social media. Coordinate with internal and external teams to ensure consistency.
• Maintain and organize a content bank for future usage.
• Monitor and circulate performance reports for all brand activities across social platforms.
• Share monthly competitive analysis updates to benchmark and assess competitor activities.

Impacting Brand Financials

• Plan and execute high-impact digital activations aligned with business and campaign goals.
• Manage and optimize all web, SEO/SEM, email, social media, and display advertising campaigns.
• Drive online revenue growth by using appropriate tools and consistently improving website rankings.
• Monetize digital platforms through smart, data-driven campaigns.
• Ensure adherence to allocated budgets. Measure and report campaign performance against set KPIs and ROI metrics to enhance spend efficiency.
• Identify key trends and insights to optimize marketing strategy and improve performance outcomes.

Embedding Digital at the Heart of the Business

• Stay updated with the evolving digital technology landscape relevant to Weikfields business.
• Foster a digital-first mindset and promote adoption of digital tools and technologies to enhance customer experience across the organization.
• Identify, evaluate, and coordinate with technology partners and vendors to support customer experience initiatives.

Agency Management

• Oversee day-to-day coordination with agencies to ensure timely execution of planned activities.
• Monitor agency deliverables and performance to ensure high-quality outcomes.
• Drive ongoing performance improvement by identifying issues and removing operational roadblocks.