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1.0 - 3.0 years

8 - 10 Lacs

Gurugram

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Position Summary: PopSockets is seeking a detail-oriented and results-driven Amazon PPC Specialist to manage and optimize our advertising efforts across Vendor Central and Seller Central accounts. Youll play a key role in ensuring our campaigns are efficient, aligned with market trends, and designed to drive performance across multiple regions and product categories. This role will primarily focus on 6 key regions: the United States (US), Canada (CAN), United Kingdom (UK), Germany (DE), Japan (JP), and India (IN), as the business grows as will the list of priority regions (and potentially additional marketplaces other than Amazon). The ideal candidate will have an appreciation for fine-tuning advertising to attain target KPIs, and a strong understanding of global e-commerce dynamics. If you are passionate about Amazon advertising and ready to take on a global challenge, we would love to hear from you! As Amazon PPC Specialist, your responsibilities will include: Audit all ad accounts to ensure spend is on track and identify any payment issues or campaigns marked as "Out of Budget." Monitor real-time sales and daily TACoS performance, particularly for Vendor Central accounts, to ensure alignment with target goals. Run weekly bulk optimization processes to meet TACoS, ACoS, and revenue targets. Launch Sponsored Products (SP), Sponsored Brands (SB), Sponsored Brands Video (SBV), Sponsored Display (SD), and Sponsored Display Video (SDV) campaigns across assigned regions based on weekly research and insights. Ensure campaigns are tailored to regional market conditions, customer preferences, and aligned with the Amazon Marketing Calendar. Regularly refresh SB and SD creatives in accordance with campaign schedules and company objectives. Harvest high-converting search terms with low ACoS to integrate into relevant campaigns. Identify and negate poor-performing keywords to maintain campaign efficiency. Audit advertising placementsespecially for branded hero search terms—to ensure quality control and relevance. Maintain and update weekly reports, including campaign performance matrices and advertising relevancy reports, to identify new opportunities across products and categories. Work closely with Product and Marketing teams to ensure consistent brand messaging across advertising assets. Manage and adjust creative assets when needed, including photos, videos, and headline copy Communicate product listing issues or optimization opportunities to your Manager for collaboration with the Content team. Support A/B testing and experimentation efforts to improve ad performance and user engagement. Add newly launched campaigns to the Global Advertising Campaign Mapping List to ensure accurate record-keeping. Stay current on the latest Amazon advertising trends, features, and policy changes to keep our strategies competitive and compliant. Required Qualifications: 1-2 years of experience in Amazon advertising management, with experience in international markets Bachelor’s degree in Marketing, Business, or a related field. Amazon Advertising certified International experience is a plus; Vendor Central and Seller Central experience preferred. Strong understanding of Amazon Advertising platforms, including AMS, DSP, Sponsored Products, Sponsored Brands, and Sponsored Display. Proficiency with Amazon Advertising console and third-party reporting/analytics tools (e.g., Helium 10, DataHawk, etc.). Expertise in Microsoft Excel, particularly in managing and extracting insights from large datasets. Strong analytical skills with the ability to interpret data and make data-driven decisions Teach and be teachable Location : You'll be working remotely in India, able to travel to the office upon notice

Posted 5 days ago

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2.0 - 5.0 years

3 - 8 Lacs

Thane

Work from Office

Job Description Content Creation Specialist Position Title: Content Creation Specialist Department: E-commerce / Marketing Location: Thane Notice Period: Immediate to 20 days. Role Summary: We are looking for a creative and SEO-savvy Content Creation Specialist to craft compelling, keyword-rich product content for e-commerce marketplaces. This role involves working closely with the SEO team to integrate high-volume keywords into product titles, descriptions, and bullet points. The ideal candidate should have prior experience creating content for D2C brands, a working knowledge of SEO tools and ChatGPT, and familiarity with Amazon or other major marketplaces. Key Responsibilities: Content Creation & Optimization - Write, edit, and optimize product titles, bullet points, and descriptions for listings on Amazon and other marketplaces. - Collaborate with the SEO team to identify high-volume keywords and incorporate them naturally into content. - Ensure content is informative, engaging, SEO-friendly, and aligned with brand voice. - Tailor content for different categories and target audiences across marketplaces. SEO Coordination & Strategy - Research relevant keywords using SEO tools and align with SEO team to update content regularly. - Analyze keyword trends, product performance, and competitor listings to refine content strategies. - Maintain a repository of top-performing keywords by category. Tool Usage & AI Integration - Leverage SEO tools (like Helium 10, Ahrefs, or similar) to identify opportunities and gaps. - Use ChatGPT and AI tools to support brainstorming, drafting, or repurposing content as needed. - Stay updated on AI content trends and e-commerce SEO best practices. Cross-Functional Collaboration - Work closely with catalog, design, and marketing teams to ensure content consistency. - Coordinate with product and compliance teams to verify claims and feature accuracy. - Contribute to A+ content, enhanced brand content, and storefront content as required. Qualifications & Skills: Required: - Bachelors degree in English, Marketing, Communications, or a related field. - Minimum 2 years of experience in content writing for a D2C brand or e-commerce company. - Strong understanding of SEO principles and keyword placement. - Hands-on experience with Amazon Seller Central or other major e-commerce platforms. - Proficiency in Microsoft Office and content formatting tools. - Excellent written communication skills with high attention to detail. Preferred: - Familiarity with SEO tools like Helium 10, SEMrush, or Ahrefs. - Experience using AI tools like ChatGPT to assist in content ideation or optimization. - Knowledge of Amazon A+ Content and enhanced brand content strategies. Employment Type: Full-time

Posted 3 weeks ago

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1.0 - 3.0 years

3 - 6 Lacs

Jaipur

Work from Office

About the Role: We are looking for a smart, experienced, and result-oriented Ads Specialist to manage and optimize performance-driven advertising campaigns on Amazon and Flipkart. The ideal candidate will have strong experience in increasing ROAS, lowering ACoS, and scaling e-commerce sales through advanced PPC strategies. Key Responsibilities: Plan, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display Campaigns On Amazon Set up and optimize both automatic and manual targeting campaigns Work with Amazon DSP (Demand Side Platform) for advanced targeting Manage Flipkart advertising campaigns through Flipkart Seller Hub Perform in-depth keyword research and competitor analysis Monitor, analyze, and report on key performance metrics like ACoS, ROAS, CTR, and Conversion Rate Use tools like Helium 10 or Jungle Scout for market and keyword insights Collaborate with sales and product teams to align on business goals Regularly present campaign results, growth opportunities, and strategic plans Requirements: Minimum 1 year of hands-on experience in Amazon/Flipkart ad management Strong understanding of e-commerce KPIs such as CPC, ACoS, ROAS , etc. Proficient in using tools like Helium 10 or Jungle Scout Good communication, analysis, and reporting skills Ability to work independently and take ownership of campaign performance.

Posted 1 month ago

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