Offline Marketing Executive Saroj Group Of Hospitals

1.0 - 5.0 years

0 Lacs

delhi

On-site

As a Marketing Executive, you will be responsible for managing the creative and execution process of all marketing collaterals, encompassing ideation, designing, and final production. Additionally, you will be tasked with creating a comprehensive repository of vendors from various categories, including paper printing, merchandising, event production, and internal and external signages. Handling media buying and planning in alignment with the allocated marketing budget across different platforms such as Print, Radio, and OOH will be a key aspect of your role. You will also oversee the complete execution of any events planned by the organization, explore opportunities for brand tie-ups, and maintain the marketing inventory. Your responsibilities will extend to strategizing and devising engaging offline marketing campaigns aimed at enhancing brand awareness, consideration, and recall. Furthermore, you will be involved in managing the sampling of hospital inventory collaterals and scouting for potential event partnerships or associations. To excel in this role, you should possess 1-2 years of marketing experience, with a preference for exposure to the healthcare industry. Proficiency in B2C marketing campaigns, vendor management, offline marketing strategies, and creating/managing marketing collaterals is essential. Demonstrated expertise in planning and executing ATL/BTL activities, along with exceptional communication skills in English, is required. A keen eye for detail and a track record of managing various vendors for collaterals, signages, stationery, event materials, and merchandise will be advantageous. Experience in lead management, familiarity with media organizations and agencies, and the ability to negotiate favorable rates for media buying are also desirable qualities. An added advantage would be a background in the healthcare industry and a Master's degree in Marketing. This role is based in Rohini, Delhi. In summary, as a Marketing Executive, you will play a pivotal role in driving marketing initiatives, managing vendors, executing campaigns, and fostering brand partnerships to enhance the organization's visibility and engagement.,

Posted 5 days ago

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