Executive

Job Description

Company Overview: At Sid s Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder s son, Sid, our company reflects a father s commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families. Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential. At Sid s Farm, we are passionate about ensuring that every product we produce meets the highest standards for you and your loved ones, while also creating a workplace where our employees can thrive and contribute meaningfully. We are growing like never before, expanding our horizons in Hyderabad, Bangalore, and a few more locations soon. We are a solid family of 500+ employees and we are looking forward to more Culture Champions to enable every individual s growth story. Responsibilities: 1. Product Promotion and Brand Management: Develop and implement marketing strategies to promote various dairy products and manage the overall brand image of the company. This includes creating compelling messaging and positioning for different products to attract target consumers. 2. Market Research and Consumer Insights : Conduct market research to understand consumer preferences, behaviour, and trends related to dairy products. Analyse data to identify opportunities for product development and marketing strategies. 3. Product Launches and Campaigns: Plan and execute product launches and marketing campaigns to introduce new dairy products or promote existing ones. Develop creative marketing materials and coordinate marketing efforts across various channels. 4. Retail and Trade Marketing : Collaborate with retailers and distributors to develop and implement trade-marketing strategies, including in-store promotions, point-of-sale materials, and trade incentives to boost product sales. 5. Public Relations and Media Relations: Manage public relations efforts to build a positive brand image and handle media interactions to communicate key messages and respond to inquiries or crises effectively. 6. Sponsorships and Partnerships : Explore and manage potential partnerships and sponsorships to increase brand visibility and reach a broader audience. 7. Marketing Analytics and Performance Tracking : Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance. 8. Customer Relationship Management (CRM): Implement and manage CRM systems to capture and analyse customer data, enabling personalized marketing strategies and building customer loyalty. 9. Budget Management: Develop and manage marketing budgets to ensure that marketing initiatives are executed within the allocated resources. Skills Required 1. Should know the languages Kannada/English 2. Market awareness 3. Knowledge of FMCG or Dairy sales 4. Advertising and promotional abilities 5. Good communication skills Work Environment: This role typically operates in an office environment but may require occasional travel to warehouses, distribution centers, and supplier locations. Requirements: 1. Driving ( Two wheeler with license must) 2. Formal Attire Location: Bangalore Work Environment: This role typically operates in an office environment but may require occasional travel to warehouses, distribution centers, and supplier locations. Why Sid s Farm? Working at a Farm is fun and not quite literally though. But here we go with all the reasons that will help you choose Sid s Farm as your preferred workplace. 1 . Innovative Culture - With a commitment to quality and innovation, you ll be part of a forward-thinking team that values fresh ideas and approaches with a new vision to act upon. If you re passionate about high-quality dairy products and ideas, working at Sids Farm allows you to be part of a team that shares that commitment and creativity. 2. Sustainability Focus : Sids Farm prioritizes sustainable practices, allowing employees to contribute to environmentally friendly initiatives and feel good about their impact. Visit our Farm to gain a deeper understanding of what we do. 3. Growth Opportunities - As a growing company, there are ample chances for career advancement and professional development, allowing you to evolve alongside the business as you would be handling every nerve of the business. Working in a growing D2C Brand just elevates your learning curve by leaps and bounds. 4. Community Engagement - Sids Farm actively engages with local communities, providing employees with opportunities to participate in outreach programs and make a difference. 5. Strong Values - The company emphasizes transparency, integrity, and customer satisfaction, fostering a positive and ethical work environment. 6. Doing what you Love - Here you will always end up doing what you love and in a more liberal way. Ideas and actions have no boundaries here as long as you have figured it all out. How to Apply? If this role excites you to join our Evolving Journey at Sid s Farm, we look forward to your addition to our Sid s Farm family. Let us create some magic together. Do send us your updated resume to careers@sidsfarm.com In the meantime, we invite you to dive into our world by following us on Instagram and LinkedIn .There, you can explore our vibrant community, get a behind-the-scenes look at our farm, and stay updated on all the exciting things happening at Sids Farm. Stay updated by checking out our exciting Career Opportunities .