Executive - Digital Brand Strategy

• Job Location: Mumbai
• Reporting To: Director, Strategy

Description

We are looking for a sharp, insight-driven Digital Marketing, Brand, and Communication Strategist who can blend consumer psychology, digital trends, and brand storytelling to craft high-impact marketing campaigns. This role is perfect for someone who thrives on decoding human behavior, analyzing markets, and turning data into powerful brand narratives.

Role & Responsibilities:

• Market Research & Trend Mapping: Conduct primary and secondary research to understand industry dynamics, emerging trends, and digital consumer behavior across categories.
• Competitor & Category Analysis: Deep-dive into competitive landscapes to identify whitespace, benchmark performance, and uncover differentiation opportunities.
• Consumer Understanding & Insight Mining: Use qualitative and quantitative research tools to decode consumer motivations, pain points, and cultural context to inform brand strategy.
• Brand Strategy Development: Translate insights into compelling brand strategies, tone-of-voice guidelines, and positioning statements that drive long-term brand equity.
• Communication Planning: Craft integrated communication strategies that align with the brand’s objectives across digital, social, and traditional channels.
• Digital Ecosystem Expertise: Stay up to date with digital platforms, content formats, influencer marketing, and performance marketing to ensure channel relevance and innovation.
• Storytelling & Narrative Building: Create presentation decks, brand stories, and campaign narratives that are both strategic and creatively inspiring.
• Campaign Planning & Creative Briefing: Work with cross-functional teams (creative, media, performance) to co-create high impact marketing campaigns and briefs that are rooted in strategic thinking.
• Performance & Engagement Tracking: Collaborate with performance teams to analyze ongoing campaigns and translate numbers into actionable strategic takeaways.
• News & Culture Monitoring: Stay ahead of relevant news, pop culture, and industry events to proactively suggest brand opportunities and collaborations.
• Presentation & Communication Excellence: Develop and deliver powerful presentations to internal stakeholders and clients that are clear, visually compelling, and strategically sound.
• Cross-Functional Collaboration: Partner with brand, product, media, and creative teams to ensure a unified strategic vision across touchpoints and campaigns.

Skills & experience required to Succeed in this role:

Ideal Candidate:

• 1-3 years of relevant experience in brand strategy, digital marketing, or integrated communications
• Strong analytical and creative thinking skills
• Proficiency in research tools (Google Trends, SimilarWeb, social listening tools, etc.)
• Excellent storytelling and presentation skills (PPT/Keynote wizardry is a must!)
• Ability to balance big-picture thinking with detail orientation
• Passionate about pop culture, internet trends, and consumer behavior