Employer Branding (Immediate Joiner)

*APPLICABLE ONLY FOR IMMEDIATE JOINERS*

Job Title: Employer Branding

Experience: 5-7 Years

Location: Gurgaon

Master in Mass Communication, Journalism or Public Relations would be Preferred

INTERVIEW PROCESS: Face-to-Face

Job Overview

Employer Branding & Internal Communications Lead

What You’ll Do

• Internal Communications & Engagement

• Lead the internal communication strategy to support business goals—driving clarity, alignment, and engagement across all teams.
• Craft authentic leadership messaging, key company announcements, and communications for events like town halls and leadership connections.
• Develop impactful content—from newsletters and mailers to intranet stories and employee campaigns—that reflects DTDL’s tone and culture.
• Partner with teams across the organization to bring employee stories to life that reflect our core mindsets:

 o Be a founder

 o Customer obsession

 o Question and iterate to infinity

 o Never settle and never give up

• Event & Culture Communications

 • Build comms plans for internal events—from pre-event buzz to post event recaps—to drive participation and culture visibility.

• Conceptualize and run creative employee engagement campaigns that build a sense of community, culture, and belonging. Employer Branding & EVP Activation

 • Bring DTDL’s Employer Value Proposition (EVP) to life through high-impact storytelling, brand campaigns, and thought leadership.

 • Collaborate with Talent Acquisition, HR, and Engineering teams to position DTDL as a great place to work.

• Create compelling content for social media, career sites, employer review platforms (LinkedIn, Glassdoor, AmbitionBox), and more.

 • Leverage formats like reels, blogs, videos, podcasts, and employee spotlights to showcase life at DTDL.

• Campus & Digital Talent Branding

 • Partner with the recruitment team to shape branding campaigns for college hiring, internship programs, and tech talent outreach.

• Develop contests, challenges, and campaigns that resonate with young talent and tech communities.

• Measurement & Insights

 • Track and analyze communication and employer brand performance using tools like LinkedIn Analytics, employee pulse surveys, and intranet metrics.

 • Share actionable insights and ideas to continuously raise the bar on engagement and brand recall.

• What You’ll Bring

 • Excellent written and spoken communication skills with a strong sense of storytelling and tone.

 • A degree in Mass Communication, Marketing, or a related field (preferred).

 • A keen understanding of employer branding, employee engagement, and modern communication trends.

 • Experience in driving integrated communication and branding campaigns.

 • Strong project management and stakeholder collaboration skill