Email Marketing Specialist

YGS Web Solutions Pvt. Ltd. is a rapidly expanding IT company specializing in web and mobile application development. We are dedicated to providing cutting-edge, scalable, and secure digital solutions that are customized to meet the unique requirements of our clients. Our expertise includes full-stack development, UI/UX design, and digital strategy, all geared towards enhancing the online presence of businesses. We are currently seeking an Email Marketing Specialist to join our team at our Mathura office. This is a full-time position that focuses on managing and implementing cold email campaigns to drive business leads. The role requires hands-on experience in cold outreach, where the successful candidate will be responsible for creating contact lists, crafting compelling email content, and targeting various industries and decision-makers. **Responsibilities:** - Develop and deploy cold email sequences aimed at engaging potential clients and businesses. - Independently research and gather lead data including email addresses, names, and company information. - Write persuasive and professional outreach emails for initial contact, follow-ups, and responses. - Monitor and analyze performance metrics such as open rates, click-throughs, and responses. - Maintain and organize lead pipelines effectively using spreadsheets or CRM tools. **Qualifications:** - Minimum of 1 year experience in cold email outreach or email marketing. - Proficient in sourcing data from directories, websites, or other tools independently. - Excellent written English skills with a focus on clear and convincing communication. - Familiarity with email marketing platforms like Mailchimp, SendGrid, Lemlist, etc. - Detail-oriented with the ability to manage multiple campaigns efficiently. - A degree in Marketing, Business, or a related field is preferred but not mandatory.,