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Ecommerce Executive

Ecommerce Executive

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Team Pumpkin

3 - 8 years

3 - 6 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

PPC Brand management Analytical Business planning Brand awareness E-commerce SEO consumer goods Operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Experience: Relevant 3+ Years Experience in E-Commerce Marketing.

Industry: Consumer Goods

Roles & Responsibilities:

Deliver Business Results:

As an E-commerce Brand Manager, you will be responsible to deliver the Business Targets for the Ecommerce Channel (Including company website) and Support the Key Account Executives in business delivery. The incumbent will be responsible for making choiceful decisions on the online platforms to deliver the Overall Number.

Business Results:

Overall Channel Target

Account-wise Targets

Market Share Goals by Account

The Incumbent will be responsible to ideate & Lead all Marketing executions on the Ecommerce Portal.

1. BUSINESS PLANNING & REVIEW:

Joint Business planning for Lead Accounts along with the KAMs.

Capture data to allow assessment of e-com marketing experiments.

Develop and implement on-platform marketing plans across platforms like Amazon, Flipkart, Bigbasket, Myntra, Nykaa etc

Identify, plan and implement new initiatives to increase revenue, improve customer experience and operational efficiency

Work closely with platform teams to maximize brand visibility and revenue

Own and manage monthly marketing calendar across specific brands

Complete responsibility of Search (PPC) and Display (PPM) campaigns on various e-com platforms

Develop high quality marketing assets - both internally and with external partners

Monitor and implement new launch plans across platforms to ensure their success

Analysis and reporting on a daily, weekly and monthly basis

Stakeholders: Brand teams, Ecom Key Account Team, Ecom Innovation, Agency partners, Ecom Platforms, Finance Team.

2. ECOMMERCE PRODUCT / BRAND MANAGEMENT

Understanding of the customer Journey through Portals and improving the experience.

Understanding of Product Listing Cataloguing Best Practices on Marketplaces.

Plan & execute Marketing initiatives basis the Shoppers set by Account & Asset.

Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc

Giving KPIs to Agencies / Affiliates to track expenses and boost sale.

Understanding of Operations and Warehouse Models like Drop Ship / D2C / B2C / FBA / DF / PPMP etc

Plan for Seasonal and BAU Sale Period.

3. WIN WITH SHOPPERS & HENCE GAIN SHARE:

Understanding the Shoppers by Portal and Category

Creating Brand Awareness, Hence driving Sales and Traffic

Competitor Analysis and Trend forecasting.

SCANR:

Win in Search on All Portals to increase visibility improved product ranks.

Understanding Organic Search & search interceptions and ways to influence the same

Support e-com catalogue overhaul and subsequent ongoing management.

Best in Class Content across the Portfolio to influence Shopper behavior (A+ Content)

Influence Assortment to Offer Differentiated Portfolio for the Ecommerce Shopper.

Engage with the accounts to Intercept Navigation Shopper Journey.

Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc

Track Ratings & Reviews to improve Overall Shopper Experience Custodian & Ambassador:

The E-commerce Marketing Manager will lead all executions and be responsible for the implementation & Usage of extended E-commerce Capabilities designed to improve SCANR

Constant Tracking of SCANR Metrics on Lead Accounts.

4. INTERNAL COLLABORATIONS:

Regulatory: Aligning the Internal Teams on all e-commerce activities and closing the loop in case of issues faced \

Collaborate with brand for e-commerce specific activations, share eShopper insights, leverage digital to close the sale. Work collaboratively with customers to identify opportunities of mutual interest, grow our brands and our customers categories.

Skills Needed:

1. Analytical

2. Proficiency in communication

3. Budget Planning and Execution

Traits:

1. Proactive

2. Out of the Box Thinking

3. Multitasking

4. Work Prioritization

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Team Pumpkin

Advertising Services

Bengaluru Karnataka

201-500 Employees

152 Jobs

Key People

Saurabh Jain

Co-Founder & CEO
Avinash Sukumar

Co-Founder & COO
Abhishek Prakash

Head of Strategy

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Ecommerce Executive