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4.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Who We Are DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers, and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best-in-class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com. What You’ll Do DV has an amazing opportunity for a talented Workday HR Operations Analyst to join our growing and dynamic team. We seek a collaborative problem solver skilled in HR systems integrations, with a passion for data and the insights it can bring, and an amazing mind for managing and operationalizing global and local processes. This role will play a key part in scaling our HR operations function to ensure our talent infrastructure is ready for anything. The position reports into the Manager, HR Operations. What You’ll Be Doing Manage all employee data changes and updates. Responsible for handling high volume administrative and transactional activities related to employee on/off boarding, leave management, compliance, records management, and retention. Provides end user support for transaction processing and life cycle event management in the system's self-service function. (job changes/transfers/promotions, hire, job requisitions, separations, etc.) Conduct system audits to ensure data accuracy and integrity. Handles employee inquiries and issues resolution. Assists in the research, escalation, and resolution of Workday related operational issues. Run standard reports, handles ad-hoc report requests and provides data as needed. Delivers exceptional customer service and ensures all inquiries are accurately addressed in a professional, efficient, timely manner. Collaborate effectively across HR and non-HR cross functional teams (i.e. HR Business Partners, Talent Acquisition, Benefits, Payroll, IT, Finance) on a broad range of topics, as needed. Supports business process development, improvement, data management, releases, testing, maintenance within Workday and other HR systems. Serve as the first line of support for Workday System questions, Troubleshoot and resolve system issues. Participate in the design, testing and implementation of new functionality in Workday, including the bi-annual release. Develop Job Aids and Conduct training sessions and workshops to end users to promote efficiency and adoption. Handle basic System Configuration in Workday. Create and Load EIB’s (enterprise interface builder's) as necessary. Requirements 4+ years of HR Technology and Operations experience with Workday, including an understanding of configuration. Functional experience and strong knowledge of HR processes, HRIS business systems (Workday), data systems and other HR tools. Ability to multitask and prioritise work. Strong attention to detail and critical thinking skills. Familiarity with SOX Compliance. Bachelor's degree in Business or equivalent experience (HR, Business Ops, Business Administration). Critical thinking skills and ability to work in a fast paced environment with strong attention to detail. The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, and balancing internal equity relative to peers at DV. Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!
Posted 2 days ago
0 years
0 Lacs
India
Remote
🔎 About estaie estaie is the world’s first OTA purpose‑built for extended stays (15‑365 nights). From digital nomads to relocating families, our AI‑driven platform delivers flexible, lower‑cost accommodation in one seamless booking experience. Fresh off rapid growth in the UAE and gearing up for KSA and global expansion, we’re hiring a seasoned performance‑marketing pro to own our programmatic engine. 🚀 Position: Advertising Performance Manager — Programmatic Focus 📍 Location: Remote (India) · UAE International Contract ⏰ Commitment: 45 hrs / week · 9 am–6 pm (GMT +4) · Strict no‑moonlighting 💰 Compensation: USD 1,000 – 1,500 monthly + KPI‑linked Monthly bonuses 🎯 Your Mission (100 % Programmatic) Architect, launch & optimise programmatic campaigns across DV360, The Trade Desk, Amazon DSP, Xandr Integrate additional paid channels: Yandex, Microsoft Ads, Google Ads, Meta, TikTok, Snapchat, Pinterest, ClickAdu Leverage DMPs (BlueKai, Lotame, Adobe Audience Manager) for audience segmentation & 1st‑party data onboarding Execute RTB, PMP & direct‑buy strategies; fine‑tune bid multipliers, budget pacing & frequency caps daily Implement Prebid.js / OpenRTB wrappers for advanced inventory curation Deploy IAS, DoubleVerify, MOAT, TrafficGuard for fraud prevention & brand‑safety enforcement Own tag‑management & attribution (GTM, Floodlight, Meta Pixel, server‑side tagging) Build automated reporting pipelines in GA4, Looker Studio, Tableau, Snowflake Run continuous A/B & multivariate tests (creatives, audiences, algorithms) to lift ROAS & lower CPA Collaborate with Growth, Product & Data teams to refine the user‑acquisition funnel and maximise LTV Track privacy & identity shifts (GDPR, CCPA, UID 2.0, PAIR) to keep campaigns compliant & future‑ready Explore emerging formats: CTV, DOOH, audio programmatic for incremental reach 🛠️ Ad‑Tech Stack DSPs: Google DV360, The Trade Desk, Amazon DSP, Xandr SSPs: Google Ad Manager, Magnite, PubMatic DMPs / CDPs: BlueKai, Lotame, Adobe AM, GA4 audiences Verification: IAS, DoubleVerify, MOAT, TrafficGuard Automation: Python, Google Ads Scripts, SQL jobs on AWS / GCP Analytics: GA4, Looker Studio, Tableau, Snowflake Creative Management: Celtra, Google Studio ✅ Must‑Have Qualifications 7 + yrs end‑to‑end programmatic & paid‑media optimisation Deep hands‑on with DV360 / TTD / Amazon DSP campaign setup & troubleshooting Solid grasp of auction dynamics, bid shading, and floor‑price analysis Proficiency in SQL or Python for data pulls & bid‑rule automation Proven use of fraud‑detection / brand‑safety suites Advanced GTM / Floodlight / server‑side tagging implementation Professional English fluency in meetings & reporting Comfort with start‑up pace, ownership & metric‑driven culture 🌟 Nice‑to‑Have 1 + yr marketing experience in hospitality/booking platforms Exposure to Google Hotel Ads & meta‑search integrations Knowledge of CTV / DOOH / audio programmatic ecosystems Familiarity with HubSpot / Salesforce Marketing Cloud for remarketing loops 🎁 What You Get High‑impact role in a VC‑backed AI travel‑tech rocket ship Clear growth path: bi‑annual reviews → salary bumps → equity after 24 months Work‑from‑anywhere flexibility with UAE legal footing Direct collaboration with founders & cross‑functional experts Budget to test emerging ad‑tech & experiment at scale 📑 How to Apply Send CV + a 1‑page cover letter (highlight a programmatic win) to careers@estaie.com Use email subject “Programmatic Performance Manager – Dubai” 📝 Interview Process Round 1 – Technical Deep‑Dive: live audit + optimisation scenario Round 2 – Founder Session: strategy alignment, cultural fit, career roadmap Ready to scale the most efficient extended‑stay acquisition machine on the planet? Apply today and reshape hospitality with estaie.
Posted 5 days ago
3.0 years
0 Lacs
Kolkata, West Bengal, India
On-site
JOB_POSTING-3-71653-2 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing
Posted 1 week ago
3.0 years
0 Lacs
Delhi, India
On-site
JOB_POSTING-3-71653-3 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing
Posted 1 week ago
3.0 years
0 Lacs
Hyderabad, Telangana, India
On-site
JOB_POSTING-3-71653 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing
Posted 1 week ago
3.0 years
0 Lacs
Hyderabad, Telangana, India
On-site
JOB_POSTING-3-71653-1 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing
Posted 1 week ago
3.0 years
0 Lacs
Pune, Maharashtra, India
On-site
JOB_POSTING-3-71653-5 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing
Posted 1 week ago
2.0 - 3.0 years
0 Lacs
Chennai, Tamil Nadu, India
On-site
Job Description: About the role: The Programmatic Specialist should be someone with a solid understanding of the programmatic buying landscape and fluent in cross-platform private marketplace-business. The person will be responsible for overseeing the strategies in place, the day-to-day execution and optimization of campaigns that generate consumer revenue across our brands, including purchases of new products, brand uplift, etc. Within this role, the person will work closely with the brand directors, with other internal teams, as well as with our platform technology partners. The ideal candidate for this role has a passion for the digital media space and is an out-of-the-box thinker, who can translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms (video, display, social, native). Here are some of the exciting tasks awaiting you: Be the point of contact for your clients for Programmatic Buying Fully understand client business objectives and ensure these are translated into meaningful Programmatic platform strategies Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs etc Be responsible for the timely and accurate delivery of your work Ensure timely and accurate billing and reconciliation of campaign spend / income for your clients to ensure suppliers are paid on time, and clients are invoiced on time Ensure you are completing timesheets in an accurate and timely manner to enable the business to complete channel and client profitability / resource analysis Manage the setup, optimization and reporting of Programmatic campaigns Overseeing the planning, execution and on-going management of campaigns Monitors daily delivery and performs regular optimization of all campaign elements based on agreed campaign KPIs Test & Learn Approach: Reviewing performance, providing actionable insights and recommendations for delivering performance efficiencies Remain abreast of developments in Biddable Activation and broader digital space Contribute towards new business RFPs and pitches as required Understand latest developments in Programmatic and attending industry events Key Competencies / Qualifications: Minimum 2-3 years of experience in Programmatic Biddable Planning and Buying Good understanding of planning and buying of Programmatic campaigns across various strategies, channels and buying models Practical expertise in planning, buying and campaign management on self-service biddable platforms: DV360, TheTradeDesk, CM360, IAS and/or DoubleVerify Experience in leading and collaborating with others, internal and external Ability to multi-task and prioritise for self and others (junior team members) Keen eye for detail and understanding of budget management Self-Starter who demonstrates initiative Business fluent in English Solid understanding of digital advertising products and ad serving technologies. Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics Analytical and critical thinking skills. Solutions-oriented mindset with great attention to detail. Strong communication and collaboration skills. Professional / Soft Skills Passionate about and engaged with the fast-changing world of social media, online video, and digital marketing Strongly numerate and comfortable manipulating data sets Assessment - monitoring the performance of yourself, others or organisations to make improvements or take corrective action Coordination - Adjusting actions in relation to others and juggling different tasks Time Management - Managing your own time and the time of others Project management – Having and applying methods, process and skills to complete projects and tasks Speaking and Presenting - Conveying information correctly and with the correct tone for the audience Exceptional interpersonal, organisational, communication and decision-making skills Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent Show more Show less
Posted 3 weeks ago
2.0 years
0 Lacs
Kolkata, West Bengal, India
On-site
JOB_POSTING-3-71076-2 Job Description Role Title - Manager, Ad Ops Media Operations (L09) Company Overview COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles. Organizational Overview The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Essential Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Qualifications/Requirements Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience in Marketing. Minimum 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Minimum 2+ Years of experience in BFSI sector Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Characteristics Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience. Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible. L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible. L04+ Employees can apply Grade/Level: 09 Job Family Group Marketing Show more Show less
Posted 3 weeks ago
2.0 years
0 Lacs
Hyderabad, Telangana, India
On-site
JOB_POSTING-3-71076 Job Description Role Title - Manager, Ad Ops Media Operations (L09) Company Overview COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles. Organizational Overview The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Essential Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Qualifications/Requirements Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience in Marketing. Minimum 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Minimum 2+ Years of experience in BFSI sector Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Characteristics Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience. Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible. L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible. L04+ Employees can apply Grade/Level: 09 Job Family Group Marketing Show more Show less
Posted 3 weeks ago
2.0 years
0 Lacs
Hyderabad, Telangana, India
On-site
JOB_POSTING-3-71076-1 Job Description Role Title - Manager, Ad Ops Media Operations (L09) Company Overview COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles. Organizational Overview The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Essential Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Qualifications/Requirements Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience in Marketing. Minimum 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Minimum 2+ Years of experience in BFSI sector Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Characteristics Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience. Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible. L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible. L04+ Employees can apply Grade/Level: 09 Job Family Group Marketing Show more Show less
Posted 3 weeks ago
2.0 years
0 Lacs
Pune, Maharashtra, India
On-site
JOB_POSTING-3-71076-4 Job Description Role Title - Manager, Ad Ops Media Operations (L09) Company Overview COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles. Organizational Overview The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Essential Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Qualifications/Requirements Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience in Marketing. Minimum 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Minimum 2+ Years of experience in BFSI sector Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Characteristics Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience. Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible. L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible. L04+ Employees can apply Grade/Level: 09 Job Family Group Marketing Show more Show less
Posted 3 weeks ago
10.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
About DoubleVerify DoubleVerify is the recognised market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world's largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com. Role Summary As a Client Partner , you will play a pivotal role in driving DoubleVerify’s growth and impact across key brand and agency relationships in India. This is a highly strategic and consultative role, requiring a strong understanding of media, measurement, ad verification, and evolving digital trends like privacy, AI, and sustainability. You’ll work closely with marketers, media agencies, trading desks, and cross-functional teams within DV to ensure our solutions are embedded into the digital strategy of our partners—helping them protect brand equity, drive better outcomes, and realize the full value of their media investments. Key Responsibilities Own and grow a portfolio of top-tier brands and agency accounts, acting as their strategic advisor and trusted partner. Understand client objectives and challenges to recommend tailored DV solutions that drive business outcomes. Lead the onboarding and enablement journey across stakeholders including media teams, procurement, analytics, and leadership. Build and manage relationships with holding companies, performance agencies, digital-first brands, and consulting partners. Work cross-functionally with Sales Engineering, Product, Marketing, and Global Client Teams to deliver value at scale. Educate clients on industry shifts (privacy regulations, sustainability, brand safety, AI) and how DV can help them stay ahead. Manage renewals, upsells, and cross-sells; drive commercial discussions and negotiate contracts in alignment with regional targets. Contribute to local market strategy, event participation, and thought leadership to strengthen DV’s brand presence. What We’re Looking For 6–10 years of experience in digital media, ad tech, or marketing analytics—preferably in a client-facing or strategic role. Proven ability to manage complex relationships and drive growth in a consultative sales or partner management environment. Deep understanding of programmatic media, ad measurement, and martech ecosystems. Strong commercial acumen, with experience managing revenue pipelines and negotiating enterprise contracts. Excellent communication, presentation, and stakeholder management skills. Proactive, entrepreneurial mindset with the ability to thrive in a fast-paced, dynamic environment. The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway! Show more Show less
Posted 3 weeks ago
3.0 years
0 Lacs
Kolkata, West Bengal, India
On-site
JOB_POSTING-3-70971-2 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing Show more Show less
Posted 3 weeks ago
3.0 years
0 Lacs
Hyderabad, Telangana, India
On-site
JOB_POSTING-3-70971 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing Show more Show less
Posted 3 weeks ago
3.0 years
0 Lacs
Pune, Maharashtra, India
On-site
JOB_POSTING-3-70971-5 Job Description Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members. We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Ad Operations Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers by focusing on capturing business requirements and ensuring flawless execution of digital campaigns on property & off property. We are seeking a Manager, Ad Operations rolling up to Synchrony, India, Hyderabad to lead efforts in ensuring delivery of marketing operational excellence, supporting business partners across the Synchrony enterprise. This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes, with a focus on trafficking and operations management that supports an omnichannel marketing team. Key Responsibilities Intake, review, execute, and QA’ing various ad trafficking tasks. Oversee and execute end-to-end management of digital campaign and optimizations. Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals. Check digital creative assets, production/trafficking requirements to make sure they follow the specification needed to run in digital platforms and on synchrony properties. Understand and enforce internal naming conventions for digital campaigns. Maintain tracking parameters (e.g., site codes, UTM, INTCMP parameters) across various campaign URLs to advance campaign tracking and analysis. Execute cross-channel trafficking tasks within various ad-servers (e.g., Google Campaign Manager 360, Kevel). Implement brand safety monitoring and blocking tagging with DoubleVerify. Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs. Lead and coordinate cross-functional teams to ensure timely and successful execution of media campaigns and related projects. Address client questions and concerns regarding new initiatives and optimizations. Detail-oriented in order to properly update and maintain internal technical documents, including generating documentation of existing processes and improvements to ensure accuracy and accessibility. Able to work both independently and with Account Management, Client Marketers, Channel, and Analytics teams seamlessly. Perform other duties and/or special projects as assigned. Preferred to have experience in BFSI sector. Required Skills/Knowledge Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience in Marketing. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies. Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). Desired Skills/Knowledge Experience working in the financial category and within a Retail Media Network is a plus. Hands-on experience working in Kevel’s ad-server is a plus. Hands on experience with project management software, like MS Project and AtTask/Workfront. Detail-oriented and organized with the ability to juggle competing demands and effectively prioritize tasks. Excellent communication and presentation skills for internal meetings/presentations. Creative and resourceful; proven ability to problem-solve and look for innovative ideas. Ability to work effectively in cross-functional teams. Results-driven with a focus on achieving growth and success. Assertive, adaptable, and demonstrates initiative in a fast-paced environment with competing priorities. Experience with Postman or other API based tools/platforms is a plus. Eligibility Criteria Bachelor's degree with 3+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 5+ Years of Experience. 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher. Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.). 2+ Years of experience in BFSI sector Work Timings: 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role, before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (Formal/Final Formal) or PIP L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible. L7+ Employees can apply Grade/Level: 09 Job Family Group Marketing Show more Show less
Posted 3 weeks ago
0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Who We Are DoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DoubleVerify solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. What You’ll Do DoubleVerify seeks a talented, resourceful and well-connected Senior Business Director to sit in our India office, to help expand business across India’s agencies and largest advertisers directly. This unique individual’s primary responsibility will be to prospect and win new Brands or Advertisers, directly or through their agency partners. To achieve the primary focus and goal of driving revenue growth from new logo wins, this Enterprise Sales Director / Client Partner hybrid will think strategically about our client’s brand goals and challenges, build and convey compelling value propositions and achieve an annual new business target. We are looking for a strong, strategic salesperson who has a deep understanding of the advertising ecosystem and a passion for the latest emerging technologies. Very strong knowledge of digital environments (display, video, mobile), online marketing techniques and technologies (Platforms, DSPs, AdExchanges etc.), programmatic ecosystem. Responsibilities Achieve personal quarterly/annual revenue and new business targets, as agreed with the India Group Director Cultivate strong relationships with senior client and agencies stakeholders in order to develop client- specific value propositions, positioning DoubleVerify as a strategic/preferred partner in the region Evangelise DoubleVerify’s value proposition, best practices and perspectives to our customers and our industry peers via events, webinars, and other direct client communications channels. Partner effectively with multiple internal stakeholders (ESD, Client Partners, Account Management, Integrated Solution Directions) to support sales efforts Define the growth strategy for your portfolio with clear guidance on key client and agency stakeholders, client/opportunity prioritization Ensure sales pipeline and activity is maintained and provide timely management / Salesforce reporting as required. Must demonstrate accountability/ownership through every stage of client business: prospecting, presenting, negotiating, must have a real knack for customer service. The ability to deepen partnerships based on value and a talent for consultative selling Able to handle multiple priorities in a fast-paced environment Ability to analyze and articulate information with product team Attend industry events and follow-up with leads generated in a timely fashion Requirements You will have a clear and proven track record of winning new business Experience managing or selling solutions in advertising technology, data or other solutions related to online advertising. Demonstrated ability to think strategically to identify a brand’s key business objectives and challenges, and translate and build into compelling value propositions. Skilled at building a robust pipeline to fuel business growth. Team player mindset with proven experience in working collaboratively with internal teams to drive business growth and sales. Extensive contacts across Indian Advertisers as well as Agencies and a strong knowledge of accounts, planning teams and planning cycles. Solid troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-departmentally. Skilled at communicating effectively throughout the organization. Capable of managing multiple priorities in a fast-paced environment, with collaboration and teamwork at the core of your approach. Ability to craft a strong presentation and have excellent communications skills. Rigorous attention to detail, drive for excellence, and a positive can-do approach. Bachelors or Master’s degree or equivalent experience The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway! Show more Show less
Posted 1 month ago
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