Campaign Data Analyst Hogarth Studios India

2.0 - 6.0 years

0 Lacs

haryana

On-site

As a Marketing Campaign Specialist, you will be responsible for applying marketing principles and campaign strategies to effectively manage audience segmentation. You will collaborate closely with marketing teams to comprehend campaign objectives and translate them into targeted audience segments. Your role will involve communicating proficiently with both technical and non-technical stakeholders. It is crucial to adhere to industry standards for data handling, including procedures related to Personally Identifiable Information (PII) data storage, transfer, and disposal. You will utilize Adobe Experience Platform (AEP) for segment creation, ensuring PII data handling compliance, and maintaining data governance standards. Alternatively, you may work with Adobe Campaign Classic for tasks such as audience segmentation, audience enrichment, and various data handling processes. In order to excel in this role, you must possess a strong proficiency in marketing principles and campaign strategies. Effective collaboration and communication skills are essential for engaging with diverse stakeholders. Familiarity with PII data storage protocols, data transfer methods, and disposal procedures is required. Previous experience and a working knowledge of either AEP or Adobe Campaign Classic are important, including skills in segment creation, PII data handling compliance, and data governance for AEP, or audience segmentation, audience enrichment, and data handling for Adobe Campaign Classic. Additionally, it would be advantageous to have experience in lead nurture workstreams, data modeling, and creating audience cohorts to optimize reach. Familiarity with importing audiences or connecting to external systems through APIs, like Postman, is a plus. Working knowledge of JavaScript and experience in Adobe Journey Optimizer, including defining triggers and actions, journey orchestration, and working with Custom actions, would also be beneficial for this role.,

Posted 1 week ago

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