Director - Service Line Marketing (SAP and Cloud Infra)

You are an experienced Technology Marketer responsible for handling Practice/Portfolio/Service Line marketing at LTIMindtree. Your role involves facilitating the global markets team by providing them with suitable communications, messaging, artifacts, and marketing strategies to enhance their activities. This dynamic position demands a high level of energy and expertise in technology services. Your primary focus will be on the SAP and Cloud Infra Service within the Preferred Service Line/Portfolio. With over 14 years of experience, you must possess excellent written and verbal communication skills, adept stakeholder management capabilities, and a track record of developing integrated marketing programs across multiple channels such as websites, digital assets, paid media, events, and sales enablement. Your responsibilities include creating various content types like thought leadership eBooks, whitepapers, blogs, video scripts, webpage content, and presentations. You should have the ability to identify target clients, curate relevant content, and formulate comprehensive marketing plans with a customer-centric approach. As a marketing technology enthusiast, you are expected to be well-versed in tools like Marketo and Salesforce, aiming to scale operations efficiently without compromising quality. Your role involves collaborating with leadership to design go-to-market strategies, develop marketing plans, and establish a strong global brand presence at different levels. Furthermore, you will be driving brand building, market positioning, content development, demand generation, lead nurturing, and sales enablement activities for the Service Line. Your success will be measured by your ability to execute programs that align with the strategic objectives of the Service Line while working closely with diverse global teams in a cross-functional environment.,