Director - FMCG (Non food) Buying

Role & responsibilities

• Build and maintain strategic partnerships with tier-1 FMCG brands across Personal Care, Home Care, and Household categories
• Lead complex Joint Business Plan (JBP) negotiations to secure favorable trade terms, volume bonuses, promotional support, and co-marketing investments
• Position company's platform capabilities to brands as superior alternative for non-KVI products and new product launches where traditional distribution faces challenges
• Establish risk mitigation frameworks for brand policy changes, price increases, and promotional discontinuations while maintaining strong partnership relationships
• Leverage scale advantages through our 150,000+ retailer network to secure preferential terms, priority allocations, and exclusive promotional opportunities
• Design integrated brand partnership strategies that serve multiple regional markets while maintaining category focus and expertise
• Navigate brand relationship challenges including supply constraints, price increases, promotional disputes, and policy changes while maintaining business continuity
• Support Regional CEO market competitiveness by ensuring FMCG strategies align with local consumer preferences, competitive positioning, and P&L targets
• Design consumer education programs for new products that help kiranas understand and communicate product benefits to end consumers
• Partner with brands to design trade marketing programs that strengthen kirana competitive positioning vs. modern retail channels
• Build trust-based relationships with key brand managers and trade marketing teams through consistent performance and transparent communication
• Adopt assortment planning tools and contribute to demand forecasting accuracy through market intelligence and consumer trend analysis

Preferred Candidate Profile:

• 15+ years of FMCG (Personal Care, Home Care, Household) procurement experience with proven track record in brand relationship management
• Hands-on buying expertise with direct P&L responsibility and demonstrable results in JBP negotiations and trade term optimization
• Team leadership experience managing 3-5 category specialists or procurement professionals in matrix environments
• General Trade (GT) expertise with deep understanding of traditional trade distribution, retailer dynamics, and GT vs. modern trade execution differences
• Brand partnership excellence with proven ability to build and maintain relationships with major FMCG companies and secure favorable terms
• SKU portfolio management with experience managing 500+ SKUs across multiple categories and lifecycle stages, particularly non-KVI and new product introduction
• Regional market understanding with experience adapting FMCG strategies to local consumer preferences and traditional trade dynamics