Director Content Strategy

3 - 10 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

You will be responsible for developing and owning the global content strategy aligned with AceClouds marketing objectives and brand positioning. Collaborate with stakeholders across product, sales, and customer success to unify messaging and content direction. Lead the planning, creation, and optimization of various types of content such as blogs, whitepapers, video scripts, solution briefs, case studies, product overviews, and webinars. Your role will involve ensuring consistency in tone, brand voice, technical accuracy, and storytelling across all content. Additionally, you will craft and map content to target personas including CTOs, IT Managers, Developers, and SMB decision-makers at various buying stages. Utilize analytics to track engagement and personalize content across channels. Lead and grow a team of writers, designers, freelancers, and agencies to execute content programs effectively. Oversee editorial calendars, approval workflows, and quality control. Establish content KPIs and track performance across SEO, lead gen, email, and digital campaigns. Use tools like Google Analytics, SEMrush, and HubSpot to continuously improve content impact. In terms of required skills, you should possess strategic thinking ability to align content with business and marketing objectives. Deep understanding of Cloud & IT Knowledge including IaaS, SaaS, DevOps, public cloud platforms (AWS, Azure), and cybersecurity. Demonstrated Content Leadership with a proven ability to lead content planning, production, and optimization at scale. Expertise in Storytelling & Messaging to translate complex technology into clear, compelling, and audience-specific content. Proficiency in SEO & Analytics including on-page/off-page SEO, keyword strategy, and measuring content ROI. Strong Editorial Excellence with a command of writing, editing, grammar, and brand tone. Cross Functional Collaboration skills to work effectively with marketing, product, sales, and leadership stakeholders. Project & Team Management abilities to lead distributed teams, manage vendors, and meet deadlines. As for qualifications, you should have 10+ years of experience in content strategy, content marketing, or editorial roles in B2B tech, preferably cloud/IT services. Additionally, 3+ years in a senior or leadership role managing content teams and working cross-functionally with product and sales. Demonstrated expertise in developing content for technical audiences in cloud computing, cybersecurity, DevOps, and related domains. Strong editorial judgment, writing, and communication skills with the ability to translate complex topics into compelling narratives. Familiarity with SEO best practices, CMS platforms, analytics, and marketing automation tools.,

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Real Time Data Services

IT Services and IT Consulting

Gurgaon Haryana

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