Digital Sales Lead/AVP Digi.Sales

You are a highly motivated and experienced Digital Marketing Head responsible for leading digital marketing strategies and driving growth through innovative online campaigns. Your role involves digital lead generation, campaign management, search engine optimization (SEO), search engine marketing (SEM), and enhancing business sales. You play a crucial part in expanding the company's online presence and achieving business objectives. Your responsibilities include developing, implementing, and optimizing lead generation strategies to acquire new customers and boost sales. You will utilize social media, content marketing, and email campaigns to generate high-quality leads, as well as optimize landing pages and user journeys for improved conversion rates. In terms of campaign management, you will plan, execute, and oversee digital marketing campaigns across platforms such as social media, email, and paid ads. Monitoring campaign performance metrics, optimizing for better results, and ensuring alignment with business goals and target audience are key aspects of your role. Managing paid search campaigns, focusing on increasing conversion rates while maintaining cost efficiency, falls under your SEM responsibilities. You will optimize SEM campaigns for improved quality scores and ad performance on platforms like Google Ads and Bing Ads, conduct keyword research, and analyze competitors to enhance search engine responses and research for optimization. Collaborating closely with sales and business teams to align marketing efforts with business goals is essential. Providing insights and recommendations to enhance marketing strategies, improve business growth and sales, as well as continuously innovating marketing techniques for higher customer engagement and conversion rates are crucial for success. Your requisite skills include team leading and creative thinking, while desired skills encompass communication skills, analytical ability, adaptability to marketing trends, and requirements. A Post Graduate degree and relevant certifications are required for this role. The salary package will be as per your candidature, and the location for this position is Indore.,