Digital Marketing Specialist

Job Summary

AI Driven Digital Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize digital campaigns using AI-enabled marketing tools.
• Manage top-of-funnel distribution via social media, website landing pages, and digital magnets.
• Run high-conversion lead generation campaigns targeting 300+ qualified leads/month.
• Achieve and maintain at least 30% month-over-month website traffic growth.
• Oversee WhatsApp and email marketing distribution platforms.
• Collaborate with sales managers to qualify and convert leads.
• Analyze campaign metrics and use insights for continual improvement.
• Stay up to date with trends in AI marketing and performance optimization.
  

Requirements

• Bachelors or Masters degree in Marketing, Communications, Business, or related field.
• Minimum 2 years of hands-on digital marketing experience.
• Proficiency with modern, AI-integrated digital marketing tools.
• Strong understanding of lead funnels and conversion strategies.
• Ability to handle WhatsApp and email marketing tools for campaign distribution.
• Data-driven mindset and experience with traffic/lead performance analytics.
• Excellent communication, planning, and execution skills.
  

Performance Expectations

• Deliver

  minimum 300 qualified leads per month

  .
• Achieve

  30% monthly growth in website traffic

  .
• Optimize lead quality and reduce acquisition cost through AI enhancements.
  

Compensation & Benefits

• Monthly salary: 30,000 - 50,000 (Based on skillset and marketing maturity)
• Opportunity to work on cutting-edge AI-driven marketing strategies
• Work in a fast-paced, innovation-focused tech environment
• Strong potential for performance-based growth and recognition
  

Work Environment

• Onsite role

  based in our Chennai office
• Collaborative, growth-focused team culture
• No remote or hybrid option we value close team coordination