Digital Marketing Specialist

Roles and Responsibilities

Digital Marketing Analyst

Digital Marketing Specialist

Key Responsibilities:

• Develop, execute, and manage digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
  
• Manage SEO efforts including keyword research, on-page/off-page optimization, and technical SEO audits.
  
• Plan and manage content for websites, blogs, emails, and social media.
  
• Analyze digital campaign performance using Google Analytics, Data Studio, and other tools to improve ROI and KPIs.
  
• Collaborate with designers, developers, and copywriters to deliver effective marketing assets.
  
• Handle email marketing campaigns using platforms like Mailchimp, HubSpot, or similar.
  
• Stay updated with the latest digital marketing trends, technologies, and algorithm changes.
  
• Track and report on campaign metrics weekly/monthly.
  
• Assist in A/B testing strategies and landing page optimization.
  

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
  
• 2-5 years of experience in digital marketing.
  
• Proficient in Google Ads, Meta Business Suite, Google Analytics, and SEO tools like SEMrush, Ahrefs, or Moz.
  
• Strong understanding of performance marketing, lead generation, and funnel optimization.
  
• Solid knowledge of HTML/CSS basics is a plus.
  
• Experience with CRM and marketing automation tools is an advantage.
  
• Excellent communication, analytical, and organizational skills.