Digital Marketing Specialist-Mohali

4 - 9 years

3 - 5 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title: Digital Marketing Specialist

Location:

Job Summary:

Key Responsibilities:

  • Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, and other platforms
  • Monitor campaign performance and optimize for ROI, traffic, and conversions
  • Conduct SEO audits and improve organic reach through keyword optimization and content strategy
  • Manage social media accounts, create content calendars, and analyze engagement metrics
  • Use Google Analytics, Meta Ads Manager, and other tools to generate reports and actionable insights
  • Collaborate with cross-functional teams to ensure brand consistency

Requirements:

  • Bachelors degree in Marketing, Digital Media, or a related field
  • 4-6 years of proven experience in digital marketing, preferably in B2C/e-commerce
  • Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and email marketing tools
  • Proficiency in tools like Google Analytics, Google Tag Manager, and basic HTML/CSS is a plus
  • Analytical mindset with strong reporting and good communication skills

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