Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Job Type:

Location:

Desired Experience:

Education:

Job Overview

Digital Marketing Specialist

Key Responsibilities

• Digital Strategy Development:

  Design and execute comprehensive digital marketing strategies aligned with business goals to drive brand awareness, lead generation, and customer retention.

• Content Marketing:

  Create, manage, and optimize engaging content for blogs, email campaigns, social media, and other digital platforms.

• SEO & SEM:

  Optimize website and content for search engines, manage pay-per-click (PPC) campaigns, and pprox. performance metrics to improve rankings and ROI.

• Social Media Management:

  Develop and manage social media campaigns across platforms to boost engagement and brand presence.

• Email Marketing:

  Plan, execute, and optimize email marketing campaigns to nurture leads and increase customer engagement.

• Analytics & Reporting:

  Monitor, pprox., and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms to ensure data-driven decisions.

• Collaborations:

  Work closely with Product, Sales, and Customer Success teams to align marketing strategies with organizational objectives.

• Marketing Automation:

  Implement and manage marketing automation tools for lead nurturing and customer engagement.

• Market Research:

  Stay updated on industry trends, competitive landscape, and emerging technologies to identify opportunities for growth.

Key Skills

• Technical Expertise:
• Proficiency in tools like Google Analytics, SEMrush, HubSpot, Mailchimp, and similar marketing platforms.
• Hands-on experience with SEO/SEM, social media advertising, and PPC campaign management.

• Content Skills:

  Strong writing, editing, and storytelling abilities for diverse digital channels.

• Analytical Skills:

  Data-driven mind-set with the ability to derive actionable insights from campaign performance metrics.

• Creativity:

  Innovative approach to designing campaigns and content that resonate with target audiences.

• Collaboration:

  Excellent interpersonal and communication skills to coordinate with various teams

• Project Management:

  Ability to prioritize tasks and manage multiple campaigns in a fast-paced environment.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 5 to 7 years of hands-on experience in digital marketing, preferably in a SaaS product-based company.
• Proven track record of executing successful digital marketing campaigns and achieving measurable results.
• Certification in Google Ads, HubSpot, or other relevant tools is a plus.
• Familiarity with SaaS marketing strategies and customer journeys is a plus.

Why Join Us?

• Opportunity to work in a fast-paced and innovative SaaS environment.
• Collaborative culture with a focus on growth and learning.
• Competitive compensation and benefits package.

How to Apply: