Digital Marketing Professional

As a Digital Marketing Specialist at Tracknovate Mobile Resource Management, your role will involve developing, implementing, and managing marketing campaigns that effectively promote the company's products and services. Your primary responsibilities will revolve around utilizing SEO, Google Ads (PPC), and Lead Generation strategies to drive targeted traffic and convert leads into customers. You will be tasked with planning, executing, and optimizing digital marketing campaigns across Google Ads. Additionally, you will need to develop and implement effective SEO strategies encompassing on-page, off-page, and technical aspects. Managing keyword research, site audits, and content optimization will also be a crucial part of your responsibilities. Monitoring website and campaign performance using tools like Google Analytics and Search Console will be essential to track, analyze, and report on the effectiveness of your strategies. Driving lead generation initiatives through various channels such as landing pages, email marketing, and PPC will be a key focus area. Collaboration with content, design, and development teams will be necessary to create and enhance landing pages and user experience. Conducting A/B testing to enhance campaign performance and conversion rates will also be part of your responsibilities. It will be essential to stay updated with digital marketing trends and best practices to ensure the company's marketing efforts remain competitive. To qualify for this role, you should have a minimum of 3 years of proven experience in Digital Marketing with a strong focus on SEO, Google Ads, and Lead Generation. Proficiency in tools such as Google Ads and Google Analytics will be necessary to excel in this position.,