Digital Marketing manager

Job Description

We are seeking an experienced and results-driven Marketing Manager to join our Organization Exotto. The ideal candidate will possess a strong background in strategic planning, campaign management, and team leadership within the digital marketing space. This is an excellent opportunity for a professional looking to contribute to a dynamic and growth-oriented environment. Responsibilities: Develop and implement digital marketing strategies aligned with overall business objectives. Identify target audiences and create strategies to reach and engage them effectively. Oversee the planning, execution, and optimization of all internal digital marketing campaigns, including SEO, PPC, email marketing, social media, and content marketing. Manage the digital marketing budget effectively, allocating resources to various channels based on performance and ROI. Implement AI- powered marketing solutions to generate leads, using different tools. Conduct SEO/SEM analysis, keyword research, and implement on-page/off-page SEO best practices to improve search engine rankings and organic traffic. Oversee the social media strategy, content creation, and engagement efforts across various platforms. Develop and implement a content strategy that aligns with the brand voice and resonates with the target audience. Implement strategies to improve website and campaign conversion rates, optimizing the customer journey. Generate ideas for blogs, articles, infographics, whitepapers, and video content to engage different audience segments. Use tools like Google Analytics, Google Tag Manager, Google Data Studio, and CRM dashboards to monitor campaign performance. Monitor industry trends and competitor activities on social media. Evaluating important metrics that affect new conversations, leads, appointments, target audience, and message campaigns (email and LinkedIn). Working with the sales team while taking steps to acquire new leads and setting up workflows to nurture the existing leads. Working with the team to brainstorm new and innovative growth strategies. Requirements Candidates must have experience of about 3-5 years (in digital marketing). BTech (CSE), BCA, MCA, BSc (IT) candidates are preferred. Strong understanding of digital marketing channels, including SEO, PPC, email marketing, content marketing, and social media. Hands-on experience with different digital marketing tools and platforms. Ability to analyze campaign data, generate insights, and optimize strategies for performance and ROI. Excellent verbal and written communication skills, with the ability to present ideas clearly to clients and team members. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Innovative mindset with the ability to develop unique campaign concepts and strategies.