Digital Marketing Manager

Responsibilities for Digital Marketing Manager
Analyse digital data to draw key recommendations around website optimizationConduct social media audits to ensure best practices are being usedMaintain digital dashboard of several different accountsCoordinate with sales team to create marketing campaignsPrepare emails to send out to customersMonitor key online marketing metrics to track successCreate and maintain online listings across the potential business platformEnsure that the brand message is consistentPlan and execute all digital marketing, including SEO/SEM, marketing database,email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assessagainst goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on theinsightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize userexperienceUtilize strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective foradoption where appropriate

Qualifications for Digital Marketing
5+ Years of Experience in Digital MarketingExperience executing paid social media campaignsBachelor's degree in marketing or businessKnowledge of video and picture editing software such as AdobeMust be able to juggle multiple projects at the same timeIncredible attention to detailFull understanding of all social media platformsProblem solving skillsKnowledge of content management systems