Digital Marketing Manager / AdWords Manager Google PPC

Digital Marketing Executive / AdWords Manager Google - PPC / Lead Generation

Job Highlights

• Should be a strong team player to understand strengths & weaknesses of web tech teams, design teams & content teams to execute projects with the highest efficiency
• Degree with 8+ years of relevant experience Self-motivated with a passion for digital marketing
• Experience of managing PPC ,SEM, SEO, SMO, SMM, Google ads lead generation for Advertisers in Mornis Group.
• Very Good Knowledge of Google AdWords , Google ADS , PPC

All types of digital marketing activities - Google AdWords, Facebook, Linkedin marketing, handling of Instagram, Twitter, Pinterest, SMS blast, WhatsApp blast, Digital posts/ video etc. Traffic on website watch, Google Analytics. and implementation of campaigns & managing PPC, Display, SEO, CRO, Content, Social Media channels, analyze performance, improve warm leads to our website , specialist is responsible for handling PPC, CPC and CPA Marketing campaigns

Would be responsible to administrate Mornis Group Digital Marketing & Lead Generation projects by providing strategic advice as needed. Managing the existing team, run existing marketing operations along with expansion of the existing account

Responsibilities

Manage all aspects of Google Ad campaigns

• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Collaborate with a team of marketers, Google Ads specialists, and engineers
• At least 2 years experience in Tour & Travel Category leading a marketing team and between 6-8 years of overall work experience just so we rest assured your shoulders are seasoned!
• Build complete digital marketing roadmap for our company
• Tactical Strategies and execution: Strategies and lead the marketing activities across SEM, Retention Marketing, Retargeting, Email, Social Media and SEO
• To directly contribute to key business outcomes such as client retention, client satisfaction, enhancing value to clients and prospects, and fostering a culture of performance and continuous improvement.
• To generate, develop and sustain new business opportunities within existing and potential clients
• Maintaining and developing all digital projects including strategy, engagement and analyzing performance of all services delivered and recommend necessary optimizations.
• Ensuring quality and timeliness of work delivered to clients, including organizing key account reviews with clients.
• Manage a small team of SEO, Paid, Social Media, Content Writers and Designers to guide them to glory.
• Be an excellent Marketing Funnel designer and manager.
• Coordinate and collaborate effectively with internal teams to set and achieve goals it s all a game; a team game!
• Develop and handle marketing annual budget get money to work!

Must have:

• Degree with 2+ years of relevant experience Self-motivated with a passion for digital marketing
• Experience in setting up and optimizing Google Adwords campaigns
• Experience of managing SEM, SEO, SMO, SMM for Advertisers in an agency set up. Managing campaigns across multiple brands and industries at the same time
• Understanding of key metrics to measure the success of marketing initiatives
• Outstanding problem solver, ability to think creatively
• Ability to clearly and effectively articulate thoughts and points
• Proven track record of setting challenging objectives and achieving ambitious goals
• Multitasker with an ability to get the job done with minimal supervision
• Excellent written and verbal communication
• Ability to implement and meet deadlines with strong account management skills
• should be a strong team player to understand strengths & weaknesses of web tech teams, design teams & content teams to execute projects with the highest efficiency.
• Familiarity with the travel and Tourism industry desired for a head start!
• Working Knowledge of various digital marketing techniques

Job Qualifications and Skill Sets

Below are the qualifications expected of a Google Ads expert:

• A degree in digital marketing or a related business field
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Google Ads certification