Digital Marketing Executive - Noida

Opening with a leading Broking company for their office at Noida

Role: Digital Marketing

Roles & Responsibilities:

Key Responsibilities:

• Plan and run digital campaigns across Google Ads, Facebook, LinkedIn, YouTube, and other channels to drive traffic and lead generation.
• Promote mutual fund offerings, SIPs, educational content, and calculators through targeted digital strategies.
• Create, schedule, and monitor content for social media platforms to educate and engage followers on investment options and market trends.
• Optimize landing pages and digital content for SEO to increase organic traffic.
• Monitor website analytics, campaign performance, and lead funnels using tools like Google Analytics, CRM dashboards, and marketing automation platforms.
• Collaborate with content, compliance, and design teams to create investor-focused campaigns (including whitepapers, videos, blogs, and infographics).
• Execute email marketing campaigns for investor education, product updates, and event invitations (webinars, investment drives, etc.).
• Ensure all digital communication complies with SEBI guidelines and internal compliance requirements.
• Stay updated on trends in the financial industry and digital marketing best practices.

Qualifications & Skills:

• Bachelors degree in marketing, Finance, Business, or related field.
• 13 years of digital marketing experience, preferably in BFSI (Banking, Financial Services & Insurance).
• Good understanding of mutual funds, SIPs, and investor personas.
• Experience with Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing tools (e.g., Mailchimp, Zoho Campaigns).
• Strong analytical skills to interpret data and optimize performance.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines.
• Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is an added advantage.

Preferred Experience:

• Prior work in a financial advisory, mutual fund distribution firm, or fintech company.
• Familiarity with CRM tools (e.g., LSQ) and basic knowledge of HTML/CSS for website edits.
• Understanding of financial compliance and SEBI regulations related to digital marketing.

if interested, kindly share your updated resume at jainab@topgearconsultants.com

CTC Offered - 4 to 5 LPA