Digital Marketing Executive

Job Description

Key Responsibilities: Search Engine Optimization (SEO): Assist in implementing on-page and off-page SEO strategies to improve organic search rankings and website traffic. Conduct keyword research, competitive analysis, and content optimization. Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs. Search Engine Marketing (SEM / PPC): Support the creation, management, and optimization of paid advertising campaigns on platforms like Google Ads, LinkedIn Ads, Facebook Ads, etc. Conduct keyword bidding, ad copy creation, landing page optimization, and audience targeting. Monitor campaign performance and make data-driven adjustments to maximize ROI. Social Media Marketing (SMM): Assist in developing and executing social media content calendars and strategies across relevant platforms (e.g., Facebook, Instagram, LinkedIn, X/Twitter, YouTube). Create engaging text, image, and video content. Monitor social media trends, engage with the audience, and analyze performance metrics. Manage social media advertising campaigns. Content Marketing: Support the creation and distribution of high-quality, engaging content (e.g., blog posts, articles, infographics, videos, website copy) that resonates with our target audience. Ensure content is optimized for SEO and aligns with brand messaging. Email Marketing: Assist in designing, segmenting, and executing email marketing campaigns (newsletters, promotional emails, drip campaigns). Analyze email campaign performance (open rates, click-through rates, conversions) and suggest improvements. Website Management & Analytics: Work with content management systems (CMS) like WordPress to update website content. Monitor website performance using Google Analytics and other tools to identify trends and areas for improvement. Provide insights on user behavior and website effectiveness. Reporting & Analysis: Prepare regular reports on digital marketing campaign performance, providing actionable insights and recommendations. Track key performance indicators (KPIs) across all digital channels. Competitive Analysis: Monitor competitor digital marketing activities and identify opportunities or threats.