Digital Marketing Coordinator

4 - 8 years

6 - 13 Lacs

Posted:4 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title: Digital Marketing Coordinator

* Must have good communication skills

Pls note: Candidate should be flexible for shift timings. Initially It will be general shift ( 9:30 AM to 6:30 PM ( IST ) but as per requirement it can be changed from 2:30 PM to 11:30 PM (IST)

Digital Marketing Coordinator

Key Responsibilities

Own the end-to-end process of digital campaign execution, from planning and setup to performance tracking and reporting.

Proactively troubleshoot tracking and reporting issues using tools like Google Tag Manager and Google Analytics.

Develop, refine, and maintain visual performance dashboards in Looker Studio for internal stakeholders.

Implement streamlined processes to ensure efficient, accurate, and scalable campaign measurement.

Monitor campaign performance across Google Ads, Meta (Facebook/Instagram), and other digital platforms to optimize ROI and achieve KPIs.

Identify emerging trends and customer insights, and translate them into actionable recommendations.

Analyze sales funnels, web analytics, and behaviour trends to inform growth strategies.

Research and implement new tools and technologies to support digital campaign execution and reporting.

Report regularly on core marketing KPI,s including ROAS, CPL, conversion rates, website traffic, and engagement metrics.

Requirements

Google Analytics

Facebook Ads

SEO, SEM, Social Media Marketing, Email Marketing

Digital-first mindset with an ability to interpret data into strategic insights.

Exceptional analytical and critical thinking skills with a results-driven attitude

Ability to manage multiple campaigns and deadlines with minimal supervision.

Strong verbal and written communication skills in English.

A strong portfolio and/or track record of managing high-performance digital campaigns.

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