Digital Marketing

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The Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns that promote a company s products and services. This role includes managing the marketing strategy across all digital channels while ensuring a strong online presence, engaging target audiences, and driving conversions. The ideal candidate should have a solid understanding of digital marketing best practices, analytics, and the latest trends in the industry.

Job Responsibilities

• Develop and execute digital marketing strategies to drive online traffic and customer engagement.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights.
• Create and manage content for various digital platforms, including websites, blogs, and social media channels.
• Manage SEO efforts to enhance the visibility and organic rankings of the company website.
• Run and optimize pay-per-click (PPC) advertising campaigns across various platforms.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Collaborate with cross-functional teams, including design, sales, and product development to ensure cohesive marketing efforts.
• Manage email marketing campaigns, including list segmentation, copywriting, and reporting on performance metrics.
• Utilize social media marketing strategies to increase brand awareness and customer loyalty.
• Stay up-to-date with the latest industry trends, tools, and technologies in digital marketing.
• Develop landing pages and optimize user experience for conversions on websites.
• Maintain and optimize the company website, ensuring it is user-friendly and well-organized.
• Engage with customers and respond to inquiries on social media platforms.

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