Digital Content Strategist

About the Company:

VMax Wellness is a dynamic health and wellness company dedicated to empowering individuals to live healthier lives. We offer personalized fitness and nutrition plans tailored to individual needs, delivered by a passionate team of experts. Our mission is to positively impact one million lives by combating lifestyle diseases and promoting overall well-being. Excited and want to learn more Visit our website, vmax.fit

Role Description:

The Content strategist will develop and implement content strategies that drive user engagement and support business objectives . This role involves conducting audience research, analyzing data, and collaborating with various teams to deliver effective content strategies in the health and wellness sector.

Key Responsibilities:

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  Develop and manage the overall content strategy aligned with brand positioning, business goals, and customer journey.

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  Create and maintain a content calendar for blogs, social media, email, website, video, and paid media.

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  Conduct content audits and competitive research to identify gaps, opportunities, and trends.

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  Write, review, and optimize long-form and short-form content for SEO, clarity, tone, and brand consistency.y

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  Conduct keyword research, competitor benchmarking, and content structuring using SEO tools (like Semrush , Ahrefs , Google Search Console)

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  Analyze content performance using Google Analytics, GA4, and platform-specific insights ( e.g , SM, YouTube Studio, Meta Insights)

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  Define and maintain brand tone, messaging guidelines, and content quality standards.

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  Collaborate with subject matter experts and customer-facing teams (sales, cs) to generate relevant, credible content.

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  Ensure all digital content is optimized for organic reach and discoverability.

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  AI writing skills that should match the brand tone .

Key Requirements:

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  The content strategist should be creative, analytical, and strategic to lead our content initiatives and deliver compelling, customer-focused messaging across all digital platforms. This role is ideal for someone who understands how to blend brand storytelling, SEO best practices, and marketing goals to create content that drives engagement and conversions.

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  The ideal candidate will collaborate closely with cross-functional teams like marketing, design, SEO, performance, and product to ensure consistent messaging and measurable outcomes across all content touchpoints.

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  2+ years of overall experience, with at least 1 + year in social media management, 1+ year in SEO (Search Engine Optimization), and 1+ year working with AI tools and applications . Influencer Collaboration is an added advantage.

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  Bachelors/masters degree in marketing , Communications, Journalism, or a related field

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  2+ years of experience in content strategizing, with at least 1 year in an influencer collaboration

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  Strong understanding of SEO principles and content optimization techniques, identifying trending topics, and use of AI .

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  Excellent writing, editing, proofreading, and communication skills .

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  Experience with content management systems and analytics tools .