Data Analyst - Media

1 - 5 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Data Analyst with 1+ years of experience in AdTech, you will be an integral part of our analytics team. Your primary role will involve analyzing large-scale advertising and digital media datasets to support business decisions. You will work with various AdTech data such as ads.txt, programmatic delivery, campaign performance, and revenue metrics. Your responsibilities will include designing, developing, and maintaining scalable data pipelines using GCP-native tools like Cloud Functions, Dataflow, and Composer. You will be required to write and optimize complex SQL queries in BigQuery for data extraction and transformation. Additionally, you will build and maintain dashboards and reports in Looker Studio to visualize key performance indicators (KPIs) and campaign performance. Collaboration with cross-functional teams including engineering, operations, product, and client teams will be crucial as you gather requirements and deliver analytics solutions. Monitoring data integrity, identifying anomalies, and working on data quality improvements will also be a part of your role. To be successful in this role, you should have a minimum of 1 year of experience in a data analytics or business intelligence role. Hands-on experience with AdTech datasets, strong proficiency in SQL (especially with Google BigQuery), and experience with building data pipelines using Google Cloud Platform (GCP) tools are essential. Proficiency in Looker Studio, problem-solving skills, attention to detail, and excellent communication skills are also required. Preferred qualifications include experience with additional visualization tools such as Tableau, Power BI, or Looker (BI), exposure to data orchestration tools like Apache Airflow (via Cloud Composer), familiarity with Python for scripting or automation, and understanding of cloud data architecture and AdTech integrations (e.g., DV360, Ad Manager, Google Ads).,

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