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3.0 - 7.0 years
0 Lacs
ahmedabad, gujarat
On-site
You are seeking a performance-driven leader who excels in building scalable acquisition strategies rather than just running ads. If you have a passion for optimizing ad performance, mentoring a team, and driving substantial revenue growth, then this opportunity is tailored for you. In this role, you will be responsible for owning and scaling paid media across various platforms such as Meta, Google (including PMax, Adv+, Catalog, Retargeting), and other advertising channels. Additionally, you will lead a team of performance marketers, providing guidance and mentorship to ensure the achievement of desired results. Conducting A/B tests on creatives, landing pages, and ad strategies will be essential for maximizing Return on Ad Spend (ROAS) through funnel and Conversion Rate Optimization (CRO). Your decision-making process will be heavily data-driven, as you delve deep into analytics tools like GA4, Looker, and UTMs to continuously optimize campaign performance. Collaboration with content and design teams will be crucial for developing high-performing ads as part of the creative strategy. To excel in this role, you should possess at least 3 years of hands-on experience in performance marketing, strong team management skills, and a proven track record of scaling ROAS-positive campaigns. Expertise in ad analytics, tracking, and attribution models, as well as a profound understanding of audience psychology and conversion tactics, are also required. By joining us, you will have the opportunity to lead a growing team and actively contribute to shaping the marketing roadmap. You will have full ownership of creative strategies and budgets, enabling you to make a significant impact at the intersection of performance marketing, data analytics, and brand growth.,
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
ahmedabad, gujarat
On-site
We are looking for a performance-driven leader who excels in building scalable acquisition strategies and optimizing ad performance to drive real revenue growth. If you have a passion for leading a team, cracking ad performance, and maximizing ROAS, then this opportunity is for you. In this role, you will be responsible for owning and scaling paid media across various platforms such as Meta, Google (PMax, Adv+, Catalog, Retargeting), and other ad channels. You will also lead a team of performance marketers, guiding and mentoring them to achieve outstanding results. Additionally, you will conduct A/B tests on creatives, landing pages, and ad strategies to enhance funnel and CRO optimization for maximizing ROAS. A key aspect of this role involves making data-driven decisions by delving deep into analytics tools like GA4, Looker, and UTMs to optimize campaign performance. You will collaborate closely with content and design teams to develop high-performing ads as part of the creative strategy. To be successful in this role, you should have at least 3 years of hands-on performance marketing experience and possess strong team management and leadership skills. You should also demonstrate a track record of scaling ROAS-positive campaigns and have expertise in ad analytics, tracking, and attribution models. A deep understanding of audience psychology and conversion tactics is also essential for this position. Joining us offers you the opportunity to lead a growing team and shape the marketing roadmap. You will have full creative and budget ownership, allowing you to make a significant impact with your strategies at the intersection of performance, data, and brand growth.,
Posted 2 weeks ago
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